Strategically Position Your Brand & Connect with Buyers
More 50% of all Internet users read blogs as least monthly. In addition,consumers and at least 60% of B2B decision makers say that information contained in business websites helped them took the right decision and buy.
Information that is clear on your website let you reach, educate and influence your ideal buyer and this is achieved by regularly publishing content that is relevant to their needs and interests.
Content also enables you and your business to get established as industry thought leaders and trusted resources. This increases the likelihood that prospects and customers will turn to you for solutions.
Improve Website & Lead Conversions
According to a study of performed by industry leader in content marketing software HubSpot, websites of businesses that blog have 55% more visitors, 97% more inbound links and more than 400% more indexed pages than the websites of companies that do not -which dramatically increases your chances of getting found and selected by your ideal customers.
As such, B2C and B2B businesses that blog generate more leads — 88 percent and 67 percent respectively — than their non-blogging counterparts.
Get Found in Search Engines with Higher Rankings
Forrester Research reports that more than 90 percent of purchasing decisions begin online, and there are 34,000 searches conducted on Google every second. Of those searchers, 75 percent never scroll past the first page of results.
Content marketing allows you to take advantage of a huge number of benefits - more visitors, inbound links, indexed pages and social network shares — to increase your chances of ranking for priority keywords and getting found by these searchers. If you have more optimized content on your website, you increase your chances to succeed in search engines.
Spark Conversations in Social Networks
No one denies that social media is this new era's lowest cost of advertising. According to eMarketer, “Companies must create content compelling enough to get their followers chattering on Twitter or Facebook.” If you do not have a interweaved content and community strategy, content will not travel far beyond the place it is published on the web.
When people interact with your published content on social, not only you get links towards your website, you also increase your site visits and exposure. This is also your only chance of building lasting relationships with prospects and customers.
Enhance Public Relations Opportunities
The rules of PR have changed. Long are the days that you sent out a press release and you got cover by national and international media. Content marketing is one of the great tools to you for public relations and media outreach, as it enables your business to further solidify its positioning as a thought leader, share its angle, create new connections, gain influence and build loyalty.
To talk to us about creating content marketing for your business, or to request a proposal call