When you’re starting a new website, blog, or other online endeavor, you need to find ways to bring in traffic and convert those visitors into paying customers. That’s where landing pages come in! There are many different techniques that can help build a successful landing page.
But first, what is a landing page?
Well, landing pages are webpages that target a specific goal and where you direct all(or most) traffic to. I’s where a visitor, a prospect or even a client “lands” in order to show him more information. Whether it be gathering email addresses for your newsletter list or asking for contact information so you can do some research on your customer’s needs, landing pages are the perfect way to funnel visitors into converting. Follow these seven techniques to convert more visitors into customers!
Give visitors a clear call to action
A clear call to action is one of the most important elements in landing page design. When looking at any webpage, people are going to want a specific action they can take—whether it be signing up for your newsletter or placing an order.
Make sure that each button on your landing page not only looks enticing, but also has a clear call to action that’s easy to understand and use. Your target audience will thank you for it!
Here’s an example of a good call to action: “Learn more about our services.” That’s simple enough for anyone, even those who don’t speak English as their first language.
Create a sense of urgency
If you’re going to have someone read your landing page, they need to feel as if they need what you’re offering.
One way you can create a sense of urgency is by giving visitors a call-to-action (CTA). A CTA is an action that prompts the visitor to take specific actions on your site. For example, “Sign up for our newsletter” or “Sign up for our email list”.
To make sure people are compelled to act, make it easy for them! You want their experience with your website to be as simple and seamless as possible. If you can’t do that, don’t worry; there are plenty of tools out there that can help you build a successful landing page that’s easy to navigate. Some of these tools include Unbounce and Clickfunnels.
Provide social proof
If you have been following any marketing blogs, you have likely heard the term “social proof.” Social proof is a psychological phenomenon that psychologically convinces people to make decisions based on what other people are doing. The basic principle is that when facing a decision that requires substantial effort or risk, people are more likely to follow the actions of others.
One way to use social proof for your landing page is by providing testimonials from customers or past clients who have had a good experience using your product or service. If you provide these testimonials in an attractive and easy-to-read format, it will be easier for visitors to trust your landing page and convert.
If you’re struggling with how to build compelling customer testimonials, check out our blog post on ‘6 Ways To Write Better Testimonials.’
Allow visitors to get what they want
A landing page should allow visitors to get what they want. That might mean showing them a demo of your product, getting them to sign up for your newsletter list, or asking for contact information so you can call or email them later.
It’s important to know the goal of your landing page before you build it. Knowing what you want to accomplish will help you figure out how best to present that information and convert visitors into customers.
Once you have an idea about what your goals are, it’s time to look at how best to convert visitors into customers by using these seven techniques!
Make sure your landing page is relevant. If people land on your page but don’t know why they’re there or aren’t sure what they’ll get when they leave, that means the content isn’t specific enough and the goal of the landing page isn’t clear enough. It won’t be easy for visitors to convert with a weak landing page when a strong one exists nearby.
Tell people exactly what they’re going to get
Regardless of what your landing page is for, it needs to be able to clearly communicate the benefits they’ll receive as a result of your website. The best way to do this is by clearly outlining what they will get in return for their investment.
When you first create your landing page, it’s important that visitors understand exactly what they are getting out of the partnership with you. Whether it be information about products or services, exclusive discounts, or the opportunity to win a prize, make sure that potential customers know exactly what they will get.
Telling people how much time and effort you put into creating a quality product or service will also help them feel confident about investing in your business. When someone invests in something that offers value and brings tangible results, they might be more inclined to invest in future endeavours from you as well!
Ask for something of equal or lesser value in return
When it comes to landing pages, one of the best ways to get visitors to convert is by asking for something in return.
One technique that many businesses use is offering a free eBook or other file with purchase. This can help get people excited about your product and encourage them to buy from you.
Another strategy is offering an exclusive coupon code for first-time visitors. This will not only help you build more brand awareness but will also make your website stand out from potential competitors for those visitors who might have come across your site before and are looking for a deal.
Offer a free trial
Offering a free trial is an effective way to entice potential customers.
Available trials can range from one day to unlimited time. Some companies offer a free trial so they can reach out to their target audience, while others offer trials as a way of getting social proof (after all, what do you get if you don’t try it?). Either way, offering a trial is a smart move for the company and its bottom line.
Offering a trial is also an effective way for the company to test its marketing strategy before investing more resources in it. If the campaign doesn’t work, the company has lost nothing!
However, if you’re going to offer your visitors something for free, be sure that they will actually find value in what you’re offering them. Make sure that they know that your product delivers on everything it promises.
Ask visitors for their email address or other contact information
The first step to getting visitors to convert is asking them for their email address. The benefits of landing pages are that they can collect these leads, then follow up with a more personal touch. Whether it’s a video or a letter, you can use the contact methods gathered from your landing page to create a more personalized experience and keep potential customers engaged!
This technique is particularly effective when you have something special to offer. For example, if you’re selling concert tickets or hosting a workshop, you might ask people to provide their email address in order to receive updates about the event. In this way, your landing page becomes an entry point for people who aren’t able to get the information elsewhere.
If you want people to take immediate action on your landing page, it would be beneficial for them to provide their email address so that you can send them additional information about what they’ve subscribed for. This not only helps build trust with your visitors but also lets them know what they need to do next!
Another benefit of collecting email addresses is that it allows your marketing team or company CEO access to these leads’ contact info. If someone has given you their email address through your website form, they’ve
Include testimonials from your customers
This is a classic technique that is often used by businesses, and it’s one of the best ways to convert visitors into customers.
Testimonials are a great way to show off your customer’s satisfaction with your product or service. They can also help build trust with potential customers who have concerns about doing business with you because they know others have had positive experiences.
In addition to testimonials, encourage people to leave their email address on the landing page so you can contact them directly. This will help make the transition from landing page visitor to customer much smoother!
Make it easy on the eyes.
When designing your landing page, make sure that it’s a good experience for the visitor. Make sure that it’s easy for them to find what they need and navigate through the page with ease.
Many times, a new website or blog has difficulty attracting visitors, because the design is difficult to read and navigate. That’s why having an effective landing page design is important.
If you have a lot of text on your landing page, use font styles like large serif fonts and sans-serif fonts to help break up your content. This will make it easier for people to understand what you are saying! The same goes for images — if you have a lot of small images near one another on your page, use a large image at the top or bottom of the page that people can scroll down to see.
Creating an attractive landing page makes it easier for visitors to take action and convert into customers!