Do These 5 Things Before You Start Your Business To Get It Off To A Great Start

Starting your own business is a lot of work. Not only do you have to take care of all the day-to-day operational tasks, but you also have to nurture your business so that it can grow and thrive. You might be wondering where to even start.

The answer is simple.

Before you start your business, you must create your online presence. 

Why?

Because everything starts from this exact point – and things aren’t going back to where they used to be.

So if we were you, we would start by researching online not only the market, but once we have a clear understanding of what our market would be, keywords that people will search to find us, creating an online presence before we even launch and a powerful domain name that matches the best performing keyword.

This post will give you 5 things that you should absolutely do before starting your new business.

1. Make sure you have done thorough keyword research for your website

2. Make sure you know the kind of customer you want to attract

3. Make sure your domain name includes your keyword

4. Have an estimate of the budget you need to market your business

5. Gather an audience before you launch your website & business.

5 things you should do before you start your business

1. Make sure you have done a thorough keyword research for your website

One of the most important things to do before starting your business is to develop a thorough understanding of the keywords you want to rank for. We can’t stress this enough. Whether you are an accountant, a plumber, a management consultant or even a yoga teacher, it is important that you establish your foundation for people to find you easily.

Ranking for keywords will help you get more traffic and conversions. One way that you can find keywords is by looking at the top-ranking websites in your industry. You should also look into how people are searching online and think about what they might be trying to find with their search queries.

So keywords research on your industry and future business is everything. Spend time researching keywords for your website. This is the foundational aspect of your business. 

You want to make sure that you have a good list of keywords that people are searching for and other competitors of your are using them. 

You will later optimise your website with these keywords and al your blog posts, landing pages and even newsletters!

2. Make sure you know the kind of customer you want to attract

This is one of the most important things you should do before starting your business and your website.

If you don’t know who your target audience is, chances are you’ll have a hard time getting new customers. 

Before you start, identify your niche and research what kind of customer it attracts. This can help shape your marketing campaigns to attract more people like this. 

Who do you sell to? Sure, as an accountant you sell to everybody. After all, everyone needs accounting. Or if you are a plumber, you service all kinds of plumbing, right?

Not quite.

You see, within each industry, there are sub-divisions of that industry. For example, in accountancy, there are cost accounting, accounting for HR, accounting for aviation etc. Can you service all of them? No.

So think in terms of who you serve – who would be ideal for you to work with. It is definitely not everyone.

Another example is if you’re opening an ice cream shop, you may want to focus on attracting families. That way, when they come across your ad or see you in person, they will be more likely to buy from you because they’re attracted to the same thing as your customer base.

Think about the kind of customer you want to attract. Do you want to target a specific demographic or geographic area? Maybe focus on a niche? Knowing who your customers are will help you market better.

3. Make sure your domain name includes your keyword

One of the most important things you can do before starting your own business is to make sure your domain name includes your keyword. This way, people searching for your website may find it before they find one with a similar but different domain. The more leads and customers you have coming to your website, the better!

I had a friend who sold coffee. He went on and registered his name in a domain name but not anything that resembles that he sells coffee. 

In the end, he found out that marketing his business comes at a greater cost when people cannot associate what you sell with your brand.

He finally realise that and after a while, he changed his domain name (and logo) to include the word “coffee roasters” in it.

Make sure that your domain name includes keywords related to what you offer in order to make it easier for people to find your business online.

4. Have an estimate of the budget you need to market your business

One of the most important things to do before starting your business is to have an idea of how much you’ll need to market it. This can be a challenge, as marketing budgets vary depending on the size of the business and its goals. 

It’s a good idea to start by getting a ballpark figure in order to be able to plan ahead.

There are many different approaches you can take with your marketing budget, but one that has shown success for other businesses is digital marketing.  

With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people! 

Let’s say your ideal customers are African-American men between 23-35 years old who make at least $35,000 a year. You’re trying to reach this ideal customer on social media to get them to follow your business. 

If you wanted to precisely target those characteristics, you could easily set those perimeters for your social media ad campaign. This would ensure that only the relevant people specified would see your ad and become interested in what you have to offer!

This helps you project how much you will need to spend each month on advertising, blogging, social media, influencer marketing and graphic design and how many units of products or services you will need to sell to make these costs back.

Planning this BEFORE you even incorporate, shows you also what level of effort you need to undertake in order to make a sale.

5. Gather an audience before you launch

One of the most important things you can do before you launch your website and business is to gather an audience. This might sound strange, but it’s actually one of the most important things you can do. Without an audience, it will be very difficult for anyone to find your site and company.

What are some ways to get a following? You can start by running ads and building a list with Facebook ads or other social media ads. 

You could also create content that is relevant or interesting to your desired audience and share it on social media or with an email list. 

There are many ways that you could build an audience, but whatever way you choose make sure that it aligns with the theme of your company!

Gathering an audience before launching your website & business is tough, but it pays big when you finally launch your business. You will immediately make sales.

Compare the two:

Jennifer launches her yoga class but has no audience. She incorporated a month ago, so now she has to pay her accountant monthly, to buy a web hosting service, to pay for a web design agency, and pay for email marketing, leaflets and even the rent for her office – you name it –

On the other hand, Laura gathered already an audience and has email lists ready to sell to. By the time she launches, she already has to paying clients and she can finance her website, rent or anything else she wants – she is profitable from day one.

Start early in promoting your new and upcoming business, by participating in forums, social media groups, and creating a blog or newsletter list where people can sign up for updates from you or offers from your future company.

So now you know – the question is how many of the above will you do before you start your business?

 

Centis Launches #BeThere Hashtag, Because, Why Not

We are totally fans of Karate Kid.

This is officially our first “press release” – ever. Since we launched back in 2017, I do not remember writing any press release about Centis, what we do, why we do it (and who the f$%ck should care).

This time, though, things not only changed but went from 60 to 150 in just a matter of days.

If you are a Karate Kid fan, you will know the above scene already (and the subsequent scene where Daniel kicks a few Ice Hockey athletes (If I am not mistaken, it was ice hockey).

I totally agree with Mr Miyagi – when facing a life-threatening situation, the best line of defence is “no be there”.

So while I was sitting on my porch sipping whiskey and throwing corks to a barrel to pass the time (of course I didn’t. I was busting my a#$%^s off working) I had a realisation.

You should Be There.

The small business owners, the startups, the professionals – they all have to be there. In from of their customers. Have a presence. Be there ( said that already).

According to several sources, including Statista and the U.S. Census Bureau, less than 64% of small businesses have a website. At least in the USA, where everything is monitored closely, people are quitting their jobs and starting new businesses at an alarming rate.

In 2020 alone more businesses were started than in the last 3 prior years combined.

What’s more, because of the gig economy more than one-third of Americans received a benefit last year or basically income outside normal wages.

That’s 3 times the number in the ’80s when just 11% of people owned businesses.

Think about it, every Uber driver is a business owner, every Airbnb host is a business owner, every barber, hairdresser, massage therapist and freelance web designer is a business owner.

In other words, at 36% more than 1 out of 3 people in America are now business owners.  
New industries are being created overnight, out of thin air almost on a daily basis and most of these new business owners are inexperienced and have NO website, no web presence.

So Centis was redesigned from the ground up to be able to support the people that need to show their skills online.

They need to #bethere. You need to be there.

Contrary to Mr Myiagi famous quote, you need to be there for people to find you.

Going forward all our content will have the #bethere hashtag, which we own, and should you need to use it you will need to pay us royalties.

Just joking.

But, if you are providing services or thinking of starting a business and do not have a website – for example you are on these people (just a sample):

  • A lawyer (seriously now?)
  • A real estate agent
  • A plumber
  • A yoga instructor
  • Someone who just lost his job at HSBC and is looking to offer financial auditing to businesses
  • A woman who quit her job because she was pregnant and now is using her skill in photography

you could greatly be benefitted from having a world-class, professional website created just for you, with lead capture forms to get people’s info, a done-for-you monthly newsletter, Lite CRM and Google analytics – all for just €129/mo.

If this hasn’t persuaded you then your best bet is to sign up for our monthly newsletter (hey, check the footer! ):-)