Conversions are the most important metric for any e-commerce business. By increasing your conversion rate, your business will generate more revenue, earn a larger profit at the end of every month, and expand its audience of customers.
The great thing about e-commerce conversion optimization is that small changes often have significant results. A day spent reviewing and updating your website’s category structure, for example, can produce a lasting increase in conversions that drives a huge amount of revenue
How Does Conversion Rate Optimization Work?
In a nutshell, CRO is a process that – if continuously executed – gives you more bang for your buck, i.e., gets you better results for the same amount of effort and money that you’re already investing into selling your product or service through an online store.
A supplements or nutraceuticals brand looking to improve conversion rates, for instance, may want to optimize the average click-through rate of its target audience from seeing an ad on Google to clicking on the ad to buying the product.
Here’s how Centis Digital helps you with improving your conversions: