For the interest and desire stages of the marketing funnel, there are two strategies that work well:
If there’s ever a need for good content to engage your audience, it is at this stage of the funnel. People who have just been introduced to your nutraceuticals manufacturing business and are ready to explore more are best targeted with relevant and engaging content. Therefore, content marketing is an effective mid-funnel marketing strategy.
Another effective strategy to get people interested in your product lines and direct them further down the funnel is using testimonials.
You can use successful long time customers speak or write about your nutraceutical manufacturing business and showcase them on your website. These will help alleviate any concerns other B2B buyers have before buying your product and make them want to work with you.