Reading Time: 8 minutes We have seen it again and again. You have an idea for starting a business, capitalising on your passion or just because you want to make some extra money and leave your dreaded job.
So you start working on how to make things a reality – if you are selling services, you will probably need some space to rent, you are looking for an accountant, create a logo, and try to set up pricing.
But you are overlooking one major thing that can make or break your business early on:
What your (future) customers are looking for.
