lead generating quiz

The No-Nonsense Guide To Designing A Lead-Generating Quiz

Designing a quiz sales funnel can be a daunting task, but with a little bit of planning and some best practices in mind, you can create a quiz funnel that is effective and valuable for your business goals. Here are some tips to help you get started:

  1. Define your objectives: Before you start designing your lead generating quiz, take some time to think about what you want to achieve. Do you want to collect data on prospects or customers? Are you trying to understand the attitudes and behaviours of a specific group? Clearly defining your objectives will help you create a survey that is focused and relevant.
  2. Choose the right question types: There are different types of questions you can use in your survey, including multiple-choice, open-ended, and rating scales. Consider the type of data you want to collect and choose question types that are appropriate for your objectives. For example, if you want to collect detailed responses, open-ended questions may be the best choice.
  3. Keep it short and simple: Quiz fatigue is a real thing, and the longer your quiz is, the less likely people are to complete it. Aim for a survey that takes no more than 15-20 minutes to complete, and use simple language and clear instructions to make it easy for respondents to understand. We recommend a maximum of 10 questions for more leads.
  4. Avoid bias: It’s important to be aware of the potential for bias in your survey questions. This can include using leading or loaded language or asking questions that assume a certain answer. To avoid bias, try to use neutral language and give respondents the opportunity to answer in their own words.
  5. Test and pilot: Before you launch your lead generating quiz, it’s a good idea to test it out with a small group of people to make sure it’s clear and effective. This will allow you to identify any problems or issues before you send them to a larger group.

By following these tips, you can create a survey that is well-designed and effective for your research needs. Good luck!

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how to create a quiz funnel

How to Create A Quiz Funnel in 30 Minutes: 6 Simple Steps


The word ‘quiz’ likely brings to mind a simple game of multiple-choice questions. But what if you could create a quiz that leads to a viral marketing campaign? It’s possible! In this article, we’ll show you how to create a quiz funnel in 30 minutes. This quiz will help you build an email list, share your content on social media, and incentivize your visitors to take the quiz in order to generate leads.

This article will walk you through the five simple steps on how to create a quiz funnel.

1. What is a quiz?

According to Wikipediaquiz is a form of game or mind sport in which players attempt to answer questions correctly about a certain or variety of subjects. Quizzes can be used as a brief assessment in education and similar fields to measure growth in knowledge, abilities, or skills. A quiz is a short, multiple-choice question that can be used to test someone’s knowledge of a particular subject.

Used mainly by media companies to create engagement, quizzes have recently expanded as a tool to assist with marketing.

A quiz funnel, in case you were wondering, includes all the steps from getting a prospect to be interested in a quiz, moving the prospect to see the quiz, incentive the prospect to use the quiz adding his/her details and then presenting him/her with outcomes while adding his/her details in a database for further remarketing.

Marketers can cleverly use a quiz funnel to create engagement with their target audience, and then depending on the type (personality, score, multiple choice, trivia etc) they can get valuable data to be used for their marketing.

Let’s see why.

2. Why create a quiz funnel?

Well, quizzes are a great way to get people to subscribe to your email list! They can also be used to promote your website, blog, or product. Quizzes are also a fun way to engage an audience as mentioned above, providing a wealth of data to marketers in order to help them qualify leads, promote products and services and sell.

These data could be demographics (age, gender), or consumer preferences (i.e. do you like an iPhone or you prefer an Android) as well as other interesting data that can be used to:

  • Segment the audience into categories
  • Remarket with lower ad costs to these audiences
  • Tailor the communication messages based on the audience’s preferences (i.e. customised email campaigns, ads that target specific interests)

3. How to create a quiz funnel : 6 simple steps

Well, let me tell you that creating a funnel in general is no easy feat. As mentioned above a funnel is the process of taking a user from step 1 and moving him to the final step of the process.

Step 1: To start with, the first thing to do is identify who your target audience is. In case you were wondering how to find it, we have written an extensive article about marketing personas here.

Step 2: Once you know to whom you are marketing, the next thing is to identify a single pain point of your target audience and write a compelling headline about it. Headlines are the most crucial, most important elements of converting a visitor to a lead (in our case, taking the quiz).

The headline should be put on the landing page of a quiz as well as in the ad copy, as it will be the first thing someone will read about your quiz. You have a split second to convince the prospect to click on the ad or not, so you have to know how to write it and really address the audience you are targeting.

Step 3: Write the questions based on the target audience you are aiming for. Your questions must be engaging, cause some sort of curiosity and even challenge the user t think. However, most brand owners who attempt to make their own quizzes with the tons of quiz software out there make a critical mistake (actually two):

  • they only think about themselves, so their questions are self-centred without taking into consideration what their audience wants
  • they have too many questions causing the quiz takes to drop the quiz.

The ideal number of questions depends on your target audience and what you are selling, but generally speaking, we have found that between 8-10 questions work best.

Step 4: Add outcome pages. Outcome pages are the pages that appear at the end of the quiz, depending on what answers someone selected. A quiz can have multiple outcomes, redirecting users to different outcome pages depending on their answers.

How many outcomes your quiz page is a bit irrelevant here, though what matters is what content you have put on that outcome pages. So if you are selling products, an outcome page could feature one of your products at a considerable discount – appearing nowhere on your site – so as to incentive customers to buy right there and then.

Same with services – if you sell coaching or you have a clinic for example, an outcome page could be a page outlining a solution to a problem (i.e. persona development or healthy tips to lose weight), followed by a booking calendar that visitors could book an appointment or a small checklist to download or even a low-ticket item (i.e. a cooking book available only in this outcome page and nowhere else).

Step 5: Design the email flows. This is the most difficult part and it all comes down to the audience personas you are targeting and their pain points. Once a quiz taker decides to play along, his data (including his name and email) will be automatically entered into your database.

So what will you be doing with these? Simples 🙂 Once they are imported (again, automatically, you do not do anything) to your email list, then they are tagged based on what they answered, are segmented to categories and receive an initial welcome email (i.e. thank you for taking our quiz).

Why is that important?

Because today, people have the attention spans of a goldfish. We see something that draws our attention and then 10 minutes later we have forgotten all about it or we can’t remember where we saw it, how, and what was all about.

So receiving an email that reminds the user that took a quiz from a brand he never heard of is a must. And so are your follow-up emails.

Typically, you want to have these workflows setup:

  • A welcome email sequence (an email that is sent immediately when the person takes the quiz, plus 8-10 emails in the next couple of weeks that indoctrinate him to the brand, present reviews, present benefits, answer questions and ask him/her to take the next step i.e. to buy something, book an appointment etc)
  • An abandoned cart or booking calendar flow, when a user does not buy your outcome page product or does not book the appointment or else

You could have more, like moving him/her to a newsletter workflow or a reminder email for a product he/she saw later, but the two above are absolutely important.

Step 6: Design the ad. Ah, the ad. Tons of virtual ink have been spilt on the best way to write ads, how to select audiences, how to split test them and then some. We will explain how to craft the perfect ad for your quiz in a later post, but for now, all you need to know is that your ad must:

  • have the same headline as your quiz landing page
  • have the same photos or graphics as the quiz landing page
  • make sure you have an A/B split test between short copy and long copy and measure the types of quiz takes that complete the quiz

Then all you have to do is provide a link to your quiz landing page, launch and start seeing quality and qualified leads that are interested in what you have to say, do or sell.

4. Conclusion.

Quizzes are a fun and easy way to engage your audience and encourage them to learn. They are also a great way to measure what your audience knows and how they respond to your questions. You can then tailor your marketing messages, your products or services accordingly making them better – which leads to better sales, more growth and more freedom.

Interested in finding out how to create a quiz funnel that generates leads all day long for your business, without you doing anything? Schedule a free, 30-minute consultation with us and see if we are fit.

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what is a quiz funnel

What is a quiz funnel?

Suppose for a minute that you own a website selling products or services and you understand the importance of having a big email list at your disposal. You maybe hate having popups giving a discount to incentivise people and you also want to get more information from visitors who register in your database.

How could you ask your visitors to provide their information in a fun, entertaining or informative way (depending on the business you have) without jeopardising your conversions?

The solution is “simple”: Having a quiz funnel installed on your site.

Quiz funnels are extremely powerful tools for creating automated sales funnels and collecting leads. They allow you to create a series of questions and answers to automate your marketing campaigns.

Quizzes have become extremely effective at building trust between customers and businesses. In fact, 60% of consumers believe they should be able to earn points or rewards through surveys and quizzes (Source – Google). The best part about quizzes is that they don’t require much effort from you. All you need is to be able to know your audience (which you can also find through a quiz) and come up with relative questions to engage them.

So, once you’ve created your quiz funnel, you’ll need to collect responses from visitors before they move forward. This is where email automation comes in. For example, you can send out an automatic survey after someone enters their contact information or opt-in to get future offers.

But what is a quiz funnel?

A quiz funnel is a process whereby you build an audience using quizzes and then nurture them to eventually convert into paying customers. It is a method that has been proven effective over time. Quizzes are one of my favourite forms of content creation and I use them extensively across multiple platforms. They are an extremely engaging and fun way to engage your visitors.

And they work! But why do you need to set up a quiz funnel? Why not just go after all those leads right away?

Well, there are three reasons:

1. Building an engaged audience takes time, patience, and consistency

2. Lead generation is not only about quantity but quality too.

3. Finding out about your audience requires lots of data, and quizzes offer low-cost data acquisition

That’s where a quiz funnel comes in that will help you generate leads for your business.

Why create a quiz funnel?

There are many benefits to having a quiz funnel, some of them listed below here:

1. Quizzes Build Audience Engagement

As mentioned earlier, you build an audience by collecting valuable data and keeping returning to your platform to share. Your quiz funnel allows you to collect data and build relationships whilst you build your audience. Over time, you should notice that your audience becomes more loyal, more active and more willing to buy your product/service.

People that take a quiz have an 80% more chance of responding back to your email flows, or respond to your social media or booking an appointment or purchasing a product or service.

2. Quizzes Are The Best Way To Generate Leads

People that fill in your quiz are more likely to be interested in what you are offering.

For example, let’s say you own a dental clinic. You can ask people about their teeth, and how they take care of them and at the end, offer them a free cleaning, consultation or examination. The people who will take the quiz from start to finish and provide their name, and email and book the appointment are the highest leads possible.

But even for the rest, they are still added to your database. Once you build a strong email list and remarketing audience, you can invite them back onto your website to further develop the relationship. For instance, you might offer a free downloadable resource. Or perhaps they complete a short survey or offer.

Whatever it is, you want to add another step to your lead generation funnel. This helps to increase conversions by ensuring that each person has given you permission to contact them.

3. Quizzes Have An Increased Conversion Rate

People love quizzes. There is no denying that. How many times were you drawn into a Buzzfeed quiz like “Did You Know I Can Reveal Your Absolute Best Trait If You Tell Me Your Food And Drink Preferences?” and then took their quiz because it was fun to take?

So whether you are selling services, products or information, a quiz is way more fun and engaging to take directing visitors through engaging questions, and as such, they are more intrigued to give you their details than any other form (like a popup with a discount, for example).

Conclusion

Quizzes are also very popular among businesses. They work well when used to generate traffic and are indeed the best way to generate leads. A survey shows that over 50% of people don’t answer online surveys but are happy to take a quiz!