Designing a quiz sales funnel can be a daunting task, but with a little bit of planning and some best practices in mind, you can create a quiz funnel that is effective and valuable for your business goals. Here are some tips to help you get started:
Define your objectives: Before you start designing your lead generating quiz, take some time to think about what you want to achieve. Do you want to collect data on prospects or customers? Are you trying to understand the attitudes and behaviours of a specific group? Clearly defining your objectives will help you create a survey that is focused and relevant.
Choose the right question types: There are different types of questions you can use in your survey, including multiple-choice, open-ended, and rating scales. Consider the type of data you want to collect and choose question types that are appropriate for your objectives. For example, if you want to collect detailed responses, open-ended questions may be the best choice.
Keep it short and simple: Quiz fatigue is a real thing, and the longer your quiz is, the less likely people are to complete it. Aim for a survey that takes no more than 15-20 minutes to complete, and use simple language and clear instructions to make it easy for respondents to understand. We recommend a maximum of 10 questions for more leads.
Avoid bias: It’s important to be aware of the potential for bias in your survey questions. This can include using leading or loaded language or asking questions that assume a certain answer. To avoid bias, try to use neutral language and give respondents the opportunity to answer in their own words.
Test and pilot: Before you launch your lead generating quiz, it’s a good idea to test it out with a small group of people to make sure it’s clear and effective. This will allow you to identify any problems or issues before you send them to a larger group.
By following these tips, you can create a survey that is well-designed and effective for your research needs. Good luck!
The word ‘quiz’ likely brings to mind a simple game of multiple-choice questions. But what if you could create a quiz that leads to a viral marketing campaign? It’s possible! In this article, we’ll show you how to create a quiz funnel in 30 minutes. This quiz will help you build an email list, share your content on social media, and incentivize your visitors to take the quiz in order to generate leads.
This article will walk you through the five simple steps on how to create a quiz funnel.
1. What is a quiz?
According to Wikipedia “A quiz is a form of game or mind sport in which players attempt to answer questions correctly about a certain or variety of subjects. Quizzes can be used as a brief assessment in education and similar fields to measure growth in knowledge, abilities, or skills. A quiz is a short, multiple-choice question that can be used to test someone’s knowledge of a particular subject.”
Used mainly by media companies to create engagement, quizzes have recently expanded as a tool to assist with marketing.
A quiz funnel, in case you were wondering, includes all the steps from getting a prospect to be interested in a quiz, moving the prospect to see the quiz, incentive the prospect to use the quiz adding his/her details and then presenting him/her with outcomes while adding his/her details in a database for further remarketing.
Marketers can cleverly use a quiz funnel to create engagement with their target audience, and then depending on the type (personality, score, multiple choice, trivia etc) they can get valuable data to be used for their marketing.
Let’s see why.
2. Why create a quiz funnel?
Well, quizzes are a great way to get people to subscribe to your email list! They can also be used to promote your website, blog, or product. Quizzes are also a fun way to engage an audience as mentioned above, providing a wealth of data to marketers in order to help them qualify leads, promote products and services and sell.
These data could be demographics (age, gender), or consumer preferences (i.e. do you like an iPhone or you prefer an Android) as well as other interesting data that can be used to:
Segment the audience into categories
Remarket with lower ad costs to these audiences
Tailor the communication messages based on the audience’s preferences (i.e. customised email campaigns, ads that target specific interests)
3. How to create a quiz funnel : 6 simple steps
Well, let me tell you that creating a funnel in general is no easy feat. As mentioned above a funnel is the process of taking a user from step 1 and moving him to the final step of the process.
Step 1: To start with, the first thing to do is identify who your target audience is. In case you were wondering how to find it, we have written an extensive article about marketing personas here.
Step 2: Once you know to whom you are marketing, the next thing is to identify a single pain point of your target audience and write a compelling headline about it. Headlines are the most crucial, most important elements of converting a visitor to a lead (in our case, taking the quiz).
The headline should be put on the landing page of a quiz as well as in the ad copy, as it will be the first thing someone will read about your quiz. You have a split second to convince the prospect to click on the ad or not, so you have to know how to write it and really address the audience you are targeting.
Step 3:Write the questions based on the target audience you are aiming for. Your questions must be engaging, cause some sort of curiosity and even challenge the user t think. However, most brand owners who attempt to make their own quizzes with the tons of quiz software out there make a critical mistake (actually two):
they only think about themselves, so their questions are self-centred without taking into consideration what their audience wants
they have too many questions causing the quiz takes to drop the quiz.
The ideal number of questions depends on your target audience and what you are selling, but generally speaking, we have found that between 8-10 questions work best.
Step 4: Add outcome pages. Outcome pages are the pages that appear at the end of the quiz, depending on what answers someone selected. A quiz can have multiple outcomes, redirecting users to different outcome pages depending on their answers.
How many outcomes your quiz page is a bit irrelevant here, though what matters is what content you have put on that outcome pages. So if you are selling products, an outcome page could feature one of your products at a considerable discount – appearing nowhere on your site – so as to incentive customers to buy right there and then.
Same with services – if you sell coaching or you have a clinic for example, an outcome page could be a page outlining a solution to a problem (i.e. persona development or healthy tips to lose weight), followed by a booking calendar that visitors could book an appointment or a small checklist to download or even a low-ticket item (i.e. a cooking book available only in this outcome page and nowhere else).
Step 5: Design the email flows. This is the most difficult part and it all comes down to the audience personas you are targeting and their pain points. Once a quiz taker decides to play along, his data (including his name and email) will be automatically entered into your database.
So what will you be doing with these? Simples 🙂 Once they are imported (again, automatically, you do not do anything) to your email list, then they are tagged based on what they answered, are segmented to categories and receive an initial welcome email (i.e. thank you for taking our quiz).
Why is that important?
Because today, people have the attention spans of a goldfish. We see something that draws our attention and then 10 minutes later we have forgotten all about it or we can’t remember where we saw it, how, and what was all about.
So receiving an email that reminds the user that took a quiz from a brand he never heard of is a must. And so are your follow-up emails.
Typically, you want to have these workflows setup:
A welcome email sequence (an email that is sent immediately when the person takes the quiz, plus 8-10 emails in the next couple of weeks that indoctrinate him to the brand, present reviews, present benefits, answer questions and ask him/her to take the next step i.e. to buy something, book an appointment etc)
An abandoned cart or booking calendar flow, when a user does not buy your outcome page product or does not book the appointment or else
You could have more, like moving him/her to a newsletter workflow or a reminder email for a product he/she saw later, but the two above are absolutely important.
Step 6: Design the ad. Ah, the ad. Tons of virtual ink have been spilt on the best way to write ads, how to select audiences, how to split test them and then some. We will explain how to craft the perfect ad for your quiz in a later post, but for now, all you need to know is that your ad must:
have the same headline as your quiz landing page
have the same photos or graphics as the quiz landing page
make sure you have an A/B split test between short copy and long copy and measure the types of quiz takes that complete the quiz
Then all you have to do is provide a link to your quiz landing page, launch and start seeing quality and qualified leads that are interested in what you have to say, do or sell.
Quizzes are a fun and easy way to engage your audience and encourage them to learn. They are also a great way to measure what your audience knows and how they respond to your questions. You can then tailor your marketing messages, your products or services accordingly making them better – which leads to better sales, more growth and more freedom.
Interested in finding out how to create a quiz funnel that generates leads all day long for your business, without you doing anything? Schedule a free, 30-minute consultation with us and see if we are fit.
Curious if a quiz is best for generating leads for your business?
Dental marketing can bring huge rewards, especially when it comes to generating new leads. Although there are some great ways to promote dental services and attract prospective patients, most dentists struggle with finding those high-quality leads at the beginning of their practice.
There are plenty of successful dentistry practices out there today. Some of them even have millions of dollars in revenue each year. Unfortunately, these businesses usually take years to build their customer base. And sometimes they don’t even get started until after they have already spent thousands of dollars building their brand.
Moreover, it’s expensive to pay people to create high-quality content that educates about your practice. And don’t get me started on ads. With an average CPC rate of $2.00-$10.00 per click, generating leads isn’t always effective as you may have lots of clicks and no conversions.
By using the proven digital marketing strategy listed below, you can generate thousands of qualified leads in as little as 30 days, convert prospects into paying customers and eventually increase your average order value (AOV).
Let us show you how to create an entire dental marketing campaign that converts visitors to leads for as little as $0.10 – $0.50 per lead.
Step 1. Understand the patient’s path to conversion (aka the customer’s journey)
When you start having pain, what do you do? You want the pain gone, as soon as possible.
Marketing in the healthcare industry takes a very focused approach, and we can describe it as a problem-aware to solution approach.
There are specific steps that a patient takes without even noticing, and these are:
a) Patients identify their problems, instantly
When someone starts to experience a toothache, he/she tried to identify where the pain comes from. Then they start looking for solutions, namely online. Do I take an aspirin? Could I rub my aching tooth with alcohol?
They take their problem and post it on a search engine, namely Google. – and this is where your content shows up, hopefully.
b) Patients search for treatment
What makes a good dental practice is usually all about convenience and making sure that people know where to find you when they need to. If you’re looking to make sure that your practice shows up whenever someone searches for “dentist near me,” then you will also need to ensure that your local SEO is working properly.
c) Patients look for a trusted dental clinic
Patients prefer recommendations from people who visited local dentists that showed professionalism, were kind to their patients and went above and beyond their service to wow their patients.
This is where online reviews come in, photos from patients and possibly your work, and lots of testimonials on your website.
d) When they are covered 100%, patients book with a clinic
With every step taken above, the patient is now ready to book an appointment. They have identified the pain, tried to solve it on their own temporarily and then searched for a clinic near them. They selected a few, read the reviews, the testimonials, the services – and the prices – and they feel that your clinic is the best for their problem. Now they feel confident and they are ready to book.
You want to make sure that when people click through to your booking page they’re able to get booked right away. So give them options to either schedule their first visit directly from your site, or any easy-to-use scheduler tools that exist online.
All the above are what you already must have – your website, reviews, booking calendar, prices. The problem is most dental clinics use them. How can you differentiate and attract more patients that need your services?
The answer is simple, but very few dental practices do it (because they do not know any other way):
Email marketing is sent to specific groups of people who fit certain criteria, such as having read an email before and wanting to see your dentist again, or having not received an email for two months and wanting to be reminded of upcoming appointments.
And a cheap promotion method, like Facebook/Instagram ads or something similar
Step 2. Create Your Interactive Content To WOW Your Patients (aka, your quiz)
Quizzes are an extremely popular type of interactive content on social networks such as Facebook or Instagram. People love quizzes and they are the number one tool to attract, segment, qualify and sell to your ideal patients.
Leads from quizzes are 80% more contactable than leads from simple ads and nearly 40 per cent of quiz takers visit a dental clinic’s website after completing it.
If you generate 1,000 leads per month, imagine that 40% of them (400 will visit your website, and nearly all of them will be added to your email list!
So why can a quiz be the only lead-generating tool you can have for your dental marketing? Quizzes can be used for dental marketing purposes because they’re easy to use and can be done at any time.
Quizzes provide a unique and engaging experience for your future patients
Quizzes allow you to understand what your patients need, their priorities, their levels of service, and virtually anything that is important to work with you
Quizzes allow you to learn more about your patients and build unique, personalised messaging tailored to each segment
How to create an online quiz for your dental practice
Let’s take everything we learned here and put it to the test. At Centis, we specialise in creating quizzes as a service, so we took the time to create a demo for you!
All quizzes start with a landing page. The purpose of the landing page is to prepare the customer “to land” from any point he is coming from and shows him what he has to do next – which is to read the headline, fill out his name and email and click “Start the quiz”.
The way a quiz is displayed is through a code on your website. You can host it in the main URL of your website i.e. as in dentalclinic.com/quiz or in a subdomain such as quiz.dentalclinic.com – there is no difference.
Creating the questions: Why Do Most Dental Practices Fail
After creating the landing page and the headline, you must start writing down the questions you need to ask.
This is the part that most dental practitioners who try to create a quiz fail. You see, as a practice you offer many types of treatments:
Complete exams, x-rays, and dental cleanings.
Fillings, root canals, and extractions.
Cosmetic dentistry, such as whitening, porcelain and composite veneers.
Implants – placement and restoration.
Crowns, bridges, full and partial dentures.
and much more.
It would be a huge mistake to make a very generic quiz (like we did here for example) and not address to a specific use case. This is the ONLY way to attract high-quality leads.
As mentioned above, when someone is in pain, he will look for a solution, first on a topical level to easy the pain (i.e. take aspirin) and then will try to find a dentist to better identify what is the problem and treat it.
As such, if you specialise in cosmetic dentistry and you ask an irrelevant question, then the user starts to wonder what the hell you are asking them.
So our recommendations are to either:
Create multiple quizzes with multiple promotions for different cases or
Find where you specialise and focus on that, i.e in root canals
Ok, how do I write questions?
This is the difficult part. Remember, you are the expert, but your patient is in pain, so you have to step into your customer’s shoes.
So, having identified where you want to focus and start identifying your customer’s pain. Imagine if your patient is sitting in your dental chair and you are asking him questions.
List them down one by one, and make sure that one question leads to another.
For example, the question in the screenshot below is very generic. It could not go into a quiz for cosmetic dentistry, but in a quiz about general teeth health.
When creating your quiz questions, you must follow these general guidelines:
Your quiz should have no more than 10 questions or you will bore the quiz takers and you will have high drop-offs
It should pick their curiosity and ask questions only a doctor would have asked
Each question should be relevant to another
How to promote your dental marketing quiz
What you need to know is that once you have a quiz launched, it is important to be able to advertise it, share it, and make it known to everyone. It is not good sitting on your website – your quiz must work hard to generate leads, day in and day out!
Creating a Facebook ad that directs people to the quiz
Posting the quiz on your Facebook, Instagram, Twitter or YouTube (as a short video)
If you participate in Facebook groups, you can also share it there – but first, ask the group admins if this is allowed.
Create a popup on your website
Add it as a link on your footer and main menu
Write a blog post and feature it there.
Embed it in your weekly or monthly newsletters
Create a press release to send to local media
When creating an ad, always make sure the image matches the image of the quiz. Same thing with the headline – your ad headline must match the quiz headline, or there will be a “customer disconnect”.
For example, let’s say we create this ad:
And when a user clicks, he ends up on this page:
Do you see how the user is “disconnected” from the first step to the second?
So your assets, copy, and headlines, all must be aligned (aka, the same)
When a quiz taker finishes his/her quiz, he ends up on an outcome page, based on what answers he/she selected.
After the questions are done, you have to “map” them on a relevant outcome.
For example, lets say that you are creating a quiz about teeth cleaning. If you have a question “how often do you brush your teeth” with options, like “3 times per day”, “2 times per day”, “Once per day” and “I do not brush my teeth”, then you have to create an outcome page for most likely scenarios – i.e. a scenario that someone is taking care his oral hygiene frequently, another scenario for those who don’t so much, and a doom scenario where they do not pay attention to their oral hygiene.
Based on how many questions (we call that scoring) they answered that fall to scenario 1 (they take frequent care of their oral hygiene) you can have an outcome page that outlines additional tips and a calendar link for a free cleaning.
Same with other pages.
Here is an example outcome page of our sample quiz for dental marketing:
How do people become qualified leads?
Aha! We reached the point where you now understand how a quiz is structured, so your obvious question is how you get their name and emails.
Well, there are two scenarios you can follow:
You can have an email form at the beginning of the quiz, like on the landing page. So when someone is serious to find out about his tooth problem or else, they will provide their name and email from the beginning. We have tested this and we saw that whilst the landing page had increased bounced rates, we got a more qualified quiz, because of the burning desire to find out a result.
Alternatively, you can have the email form at the end of the quiz, BEFORE the outcome pages. This way you get fewer bounce rates, but the number of people ending up giving you their email to see their result is a bit less. Which is OK, you only interested to work with the people who gave you their names and email.
What happens when you get names and emails to your quiz?
You have two options:
If you have a CRM (Customer Relationship Management software) or an email marketing software
If you have any of the above then your quiz can be easily linked to it via a system called API (Application Programming Interface). This is a bit technical, so we recommend having a developer do it. At Centis, we always connect the quiz we will create for you with email software, like Mailchimp, Klaviyo, Constant Contact and others.
Having a CRM or email marketing software enables you to:
instantly register the leads into your database
segment people based on their answers and use that information to tailor your communication. For example, you can have automated email workflows firing for each segment. Ask us here how you can do it.
send personalised, automated emails per segment, including a a welcome flow, discounts, etc
add all these people into remarketing lists and upload them automatically on Facebook/instagram or Google ads. Remarketing audiences are way cheaper than cold leads as they have already interacted with your website. Media companies like Facebook and Google want you to have created these lists as they use that data as well. So they reward you with cheaper ad rates!
Quizzes are the go tool when it comes to generating qualified leads for your dental practice. Not only you can generate thousands of leads per month, but these leads are primed to be contacted by at least 80% more than if you approached them with cold ads.
If you want to have a quiz created for you, Centis is the nr1. agency in the world for that. Simply contact us below for a quick 30-minute consultation to see if we are a good fit for you.
Suppose for a minute that you own a website selling products or services and you understand the importance of having a big email list at your disposal. You maybe hate having popups giving a discount to incentivise people and you also want to get more information from visitors who register in your database.
How could you ask your visitors to provide their information in a fun, entertaining or informative way (depending on the business you have) without jeopardising your conversions?
The solution is “simple”: Having a quiz funnel installed on your site.
Quiz funnels are extremely powerful tools for creating automated sales funnels and collecting leads. They allow you to create a series of questions and answers to automate your marketing campaigns.
Quizzes have become extremely effective at building trust between customers and businesses. In fact, 60% of consumers believe they should be able to earn points or rewards through surveys and quizzes (Source – Google). The best part about quizzes is that they don’t require much effort from you. All you need is to be able to know your audience (which you can also find through a quiz) and come up with relative questions to engage them.
So, once you’ve created your quiz funnel, you’ll need to collect responses from visitors before they move forward. This is where email automation comes in. For example, you can send out an automatic survey after someone enters their contact information or opt-in to get future offers.
But what is a quiz funnel?
A quiz funnel is a process whereby you build an audience using quizzes and then nurture them to eventually convert into paying customers. It is a method that has been proven effective over time. Quizzes are one of my favourite forms of content creation and I use them extensively across multiple platforms. They are an extremely engaging and fun way to engage your visitors.
And they work! But why do you need to set up a quiz funnel? Why not just go after all those leads right away?
Well, there are three reasons:
1. Building an engaged audience takes time, patience, and consistency
2. Lead generation is not only about quantity but quality too.
3. Finding out about your audience requires lots of data, and quizzes offer low-cost data acquisition
That’s where a quiz funnel comes in that will help you generate leads for your business.
Why create a quiz funnel?
There are many benefits to having a quiz funnel, some of them listed below here:
1. Quizzes Build Audience Engagement
As mentioned earlier, you build an audience by collecting valuable data and keeping returning to your platform to share. Your quiz funnel allows you to collect data and build relationships whilst you build your audience. Over time, you should notice that your audience becomes more loyal, more active and more willing to buy your product/service.
People that take a quiz have an 80% more chance of responding back to your email flows, or respond to your social media or booking an appointment or purchasing a product or service.
2. Quizzes Are The Best Way To Generate Leads
People that fill in your quiz are more likely to be interested in what you are offering.
For example, let’s say you own a dental clinic. You can ask people about their teeth, and how they take care of them and at the end, offer them a free cleaning, consultation or examination. The people who will take the quiz from start to finish and provide their name, and email and book the appointment are the highest leads possible.
But even for the rest, they are still added to your database. Once you build a strong email list and remarketing audience, you can invite them back onto your website to further develop the relationship. For instance, you might offer a free downloadable resource. Or perhaps they complete a short survey or offer.
Whatever it is, you want to add another step to your lead generation funnel. This helps to increase conversions by ensuring that each person has given you permission to contact them.
3. Quizzes Have An Increased Conversion Rate
People love quizzes. There is no denying that. How many times were you drawn into a Buzzfeed quiz like “Did You Know I Can Reveal Your Absolute Best Trait If You Tell Me Your Food And Drink Preferences?” and then took their quiz because it was fun to take?
So whether you are selling services, products or information, a quiz is way more fun and engaging to take directing visitors through engaging questions, and as such, they are more intrigued to give you their details than any other form (like a popup with a discount, for example).
Quizzes are also very popular among businesses. They work well when used to generate traffic and are indeed the best way to generate leads. A survey shows that over 50% of people don’t answer online surveys but are happy to take a quiz!