how to create a quiz funnel

How to Create A Quiz Funnel in 30 Minutes: 6 Simple Steps

The word ‘quiz’ likely brings to mind a simple game of multiple-choice questions. But what if you could create a quiz that leads to a viral marketing campaign? It’s possible! In this article, we’ll show you how to create a quiz funnel in 30 minutes. This quiz will help you build an email list, share your content on social media, and incentivize your visitors to take the quiz in order to generate leads.

This article will walk you through the five simple steps on how to create a quiz funnel.

1. What is a quiz?

According to Wikipediaquiz is a form of game or mind sport in which players attempt to answer questions correctly about a certain or variety of subjects. Quizzes can be used as a brief assessment in education and similar fields to measure growth in knowledge, abilities, or skills. A quiz is a short, multiple-choice question that can be used to test someone’s knowledge of a particular subject.

Used mainly by media companies to create engagement, quizzes have recently expanded as a tool to assist with marketing.

A quiz funnel, in case you were wondering, includes all the steps from getting a prospect to be interested in a quiz, moving the prospect to see the quiz, incentive the prospect to use the quiz adding his/her details and then presenting him/her with outcomes while adding his/her details in a database for further remarketing.

Marketers can cleverly use a quiz funnel to create engagement with their target audience, and then depending on the type (personality, score, multiple choice, trivia etc) they can get valuable data to be used for their marketing.

Let’s see why.

2. Why create a quiz funnel?

Well, quizzes are a great way to get people to subscribe to your email list! They can also be used to promote your website, blog, or product. Quizzes are also a fun way to engage an audience as mentioned above, providing a wealth of data to marketers in order to help them qualify leads, promote products and services and sell.

These data could be demographics (age, gender), or consumer preferences (i.e. do you like an iPhone or you prefer an Android) as well as other interesting data that can be used to:

  • Segment the audience into categories
  • Remarket with lower ad costs to these audiences
  • Tailor the communication messages based on the audience’s preferences (i.e. customised email campaigns, ads that target specific interests)

3. How to create a quiz funnel : 6 simple steps

Well, let me tell you that creating a funnel in general is no easy feat. As mentioned above a funnel is the process of taking a user from step 1 and moving him to the final step of the process.

Step 1: To start with, the first thing to do is identify who your target audience is. In case you were wondering how to find it, we have written an extensive article about marketing personas here.

Step 2: Once you know to whom you are marketing, the next thing is to identify a single pain point of your target audience and write a compelling headline about it. Headlines are the most crucial, most important elements of converting a visitor to a lead (in our case, taking the quiz).

The headline should be put on the landing page of a quiz as well as in the ad copy, as it will be the first thing someone will read about your quiz. You have a split second to convince the prospect to click on the ad or not, so you have to know how to write it and really address the audience you are targeting.

Step 3: Write the questions based on the target audience you are aiming for. Your questions must be engaging, cause some sort of curiosity and even challenge the user t think. However, most brand owners who attempt to make their own quizzes with the tons of quiz software out there make a critical mistake (actually two):

  • they only think about themselves, so their questions are self-centred without taking into consideration what their audience wants
  • they have too many questions causing the quiz takes to drop the quiz.

The ideal number of questions depends on your target audience and what you are selling, but generally speaking, we have found that between 8-10 questions work best.

Step 4: Add outcome pages. Outcome pages are the pages that appear at the end of the quiz, depending on what answers someone selected. A quiz can have multiple outcomes, redirecting users to different outcome pages depending on their answers.

How many outcomes your quiz page is a bit irrelevant here, though what matters is what content you have put on that outcome pages. So if you are selling products, an outcome page could feature one of your products at a considerable discount – appearing nowhere on your site – so as to incentive customers to buy right there and then.

Same with services – if you sell coaching or you have a clinic for example, an outcome page could be a page outlining a solution to a problem (i.e. persona development or healthy tips to lose weight), followed by a booking calendar that visitors could book an appointment or a small checklist to download or even a low-ticket item (i.e. a cooking book available only in this outcome page and nowhere else).

Step 5: Design the email flows. This is the most difficult part and it all comes down to the audience personas you are targeting and their pain points. Once a quiz taker decides to play along, his data (including his name and email) will be automatically entered into your database.

So what will you be doing with these? Simples 🙂 Once they are imported (again, automatically, you do not do anything) to your email list, then they are tagged based on what they answered, are segmented to categories and receive an initial welcome email (i.e. thank you for taking our quiz).

Why is that important?

Because today, people have the attention spans of a goldfish. We see something that draws our attention and then 10 minutes later we have forgotten all about it or we can’t remember where we saw it, how, and what was all about.

So receiving an email that reminds the user that took a quiz from a brand he never heard of is a must. And so are your follow-up emails.

Typically, you want to have these workflows setup:

  • A welcome email sequence (an email that is sent immediately when the person takes the quiz, plus 8-10 emails in the next couple of weeks that indoctrinate him to the brand, present reviews, present benefits, answer questions and ask him/her to take the next step i.e. to buy something, book an appointment etc)
  • An abandoned cart or booking calendar flow, when a user does not buy your outcome page product or does not book the appointment or else

You could have more, like moving him/her to a newsletter workflow or a reminder email for a product he/she saw later, but the two above are absolutely important.

Step 6: Design the ad. Ah, the ad. Tons of virtual ink have been spilt on the best way to write ads, how to select audiences, how to split test them and then some. We will explain how to craft the perfect ad for your quiz in a later post, but for now, all you need to know is that your ad must:

  • have the same headline as your quiz landing page
  • have the same photos or graphics as the quiz landing page
  • make sure you have an A/B split test between short copy and long copy and measure the types of quiz takes that complete the quiz

Then all you have to do is provide a link to your quiz landing page, launch and start seeing quality and qualified leads that are interested in what you have to say, do or sell.

4. Conclusion.

Quizzes are a fun and easy way to engage your audience and encourage them to learn. They are also a great way to measure what your audience knows and how they respond to your questions. You can then tailor your marketing messages, your products or services accordingly making them better – which leads to better sales, more growth and more freedom.

Interested in finding out how to create a quiz funnel that generates leads all day long for your business, without you doing anything? Schedule a free, 30-minute consultation with us and see if we are fit.

Curious if a quiz is best for generating leads for your business?

Schedule a Free 30′ Consultation

what is a quiz funnel

What is a quiz funnel?

Suppose for a minute that you own a website selling products or services and you understand the importance of having a big email list at your disposal. You maybe hate having popups giving a discount to incentivise people and you also want to get more information from visitors who register in your database.

How could you ask your visitors to provide their information in a fun, entertaining or informative way (depending on the business you have) without jeopardising your conversions?

The solution is “simple”: Having a quiz funnel installed on your site.

Quiz funnels are extremely powerful tools for creating automated sales funnels and collecting leads. They allow you to create a series of questions and answers to automate your marketing campaigns.

Quizzes have become extremely effective at building trust between customers and businesses. In fact, 60% of consumers believe they should be able to earn points or rewards through surveys and quizzes (Source – Google). The best part about quizzes is that they don’t require much effort from you. All you need is to be able to know your audience (which you can also find through a quiz) and come up with relative questions to engage them.

So, once you’ve created your quiz funnel, you’ll need to collect responses from visitors before they move forward. This is where email automation comes in. For example, you can send out an automatic survey after someone enters their contact information or opt-in to get future offers.

But what is a quiz funnel?

A quiz funnel is a process whereby you build an audience using quizzes and then nurture them to eventually convert into paying customers. It is a method that has been proven effective over time. Quizzes are one of my favourite forms of content creation and I use them extensively across multiple platforms. They are an extremely engaging and fun way to engage your visitors.

And they work! But why do you need to set up a quiz funnel? Why not just go after all those leads right away?

Well, there are three reasons:

1. Building an engaged audience takes time, patience, and consistency

2. Lead generation is not only about quantity but quality too.

3. Finding out about your audience requires lots of data, and quizzes offer low-cost data acquisition

That’s where a quiz funnel comes in that will help you generate leads for your business.

Why create a quiz funnel?

There are many benefits to having a quiz funnel, some of them listed below here:

1. Quizzes Build Audience Engagement

As mentioned earlier, you build an audience by collecting valuable data and keeping returning to your platform to share. Your quiz funnel allows you to collect data and build relationships whilst you build your audience. Over time, you should notice that your audience becomes more loyal, more active and more willing to buy your product/service.

People that take a quiz have an 80% more chance of responding back to your email flows, or respond to your social media or booking an appointment or purchasing a product or service.

2. Quizzes Are The Best Way To Generate Leads

People that fill in your quiz are more likely to be interested in what you are offering.

For example, let’s say you own a dental clinic. You can ask people about their teeth, and how they take care of them and at the end, offer them a free cleaning, consultation or examination. The people who will take the quiz from start to finish and provide their name, and email and book the appointment are the highest leads possible.

But even for the rest, they are still added to your database. Once you build a strong email list and remarketing audience, you can invite them back onto your website to further develop the relationship. For instance, you might offer a free downloadable resource. Or perhaps they complete a short survey or offer.

Whatever it is, you want to add another step to your lead generation funnel. This helps to increase conversions by ensuring that each person has given you permission to contact them.

3. Quizzes Have An Increased Conversion Rate

People love quizzes. There is no denying that. How many times were you drawn into a Buzzfeed quiz like “Did You Know I Can Reveal Your Absolute Best Trait If You Tell Me Your Food And Drink Preferences?” and then took their quiz because it was fun to take?

So whether you are selling services, products or information, a quiz is way more fun and engaging to take directing visitors through engaging questions, and as such, they are more intrigued to give you their details than any other form (like a popup with a discount, for example).


Quizzes are also very popular among businesses. They work well when used to generate traffic and are indeed the best way to generate leads. A survey shows that over 50% of people don’t answer online surveys but are happy to take a quiz!

7 Landing Page Techniques That Convert Visitors into Customers.

When you’re starting a new website, blog, or other online endeavor, you need to find ways to bring in traffic and convert those visitors into paying customers. That’s where landing pages come in! There are many different techniques that can help build a successful landing page.

But first, what is a landing page?

Well, landing pages are webpages that target a specific goal and where you direct all(or most) traffic to. I’s where a visitor, a prospect or even a client “lands” in order to show him more information. Whether it be gathering email addresses for your newsletter list or asking for contact information so you can do some research on your customer’s needs, landing pages are the perfect way to funnel visitors into converting. Follow these seven techniques to convert more visitors into customers!

Give visitors a clear call to action

A clear call to action is one of the most important elements in landing page design. When looking at any webpage, people are going to want a specific action they can take—whether it be signing up for your newsletter or placing an order.

Make sure that each button on your landing page not only looks enticing, but also has a clear call to action that’s easy to understand and use. Your target audience will thank you for it!

Here’s an example of a good call to action: “Learn more about our services.” That’s simple enough for anyone, even those who don’t speak English as their first language.

Create a sense of urgency

If you’re going to have someone read your landing page, they need to feel as if they need what you’re offering.

One way you can create a sense of urgency is by giving visitors a call-to-action (CTA). A CTA is an action that prompts the visitor to take specific actions on your site. For example, “Sign up for our newsletter” or “Sign up for our email list”.

To make sure people are compelled to act, make it easy for them! You want their experience with your website to be as simple and seamless as possible. If you can’t do that, don’t worry; there are plenty of tools out there that can help you build a successful landing page that’s easy to navigate. Some of these tools include Unbounce and Clickfunnels.

Provide social proof

If you have been following any marketing blogs, you have likely heard the term “social proof.” Social proof is a psychological phenomenon that psychologically convinces people to make decisions based on what other people are doing. The basic principle is that when facing a decision that requires substantial effort or risk, people are more likely to follow the actions of others.

One way to use social proof for your landing page is by providing testimonials from customers or past clients who have had a good experience using your product or service. If you provide these testimonials in an attractive and easy-to-read format, it will be easier for visitors to trust your landing page and convert.

If you’re struggling with how to build compelling customer testimonials, check out our blog post on ‘6 Ways To Write Better Testimonials.’

Allow visitors to get what they want

A landing page should allow visitors to get what they want. That might mean showing them a demo of your product, getting them to sign up for your newsletter list, or asking for contact information so you can call or email them later.

It’s important to know the goal of your landing page before you build it. Knowing what you want to accomplish will help you figure out how best to present that information and convert visitors into customers.

Once you have an idea about what your goals are, it’s time to look at how best to convert visitors into customers by using these seven techniques!

Make sure your landing page is relevant. If people land on your page but don’t know why they’re there or aren’t sure what they’ll get when they leave, that means the content isn’t specific enough and the goal of the landing page isn’t clear enough. It won’t be easy for visitors to convert with a weak landing page when a strong one exists nearby.

Tell people exactly what they’re going to get

Regardless of what your landing page is for, it needs to be able to clearly communicate the benefits they’ll receive as a result of your website. The best way to do this is by clearly outlining what they will get in return for their investment.

When you first create your landing page, it’s important that visitors understand exactly what they are getting out of the partnership with you. Whether it be information about products or services, exclusive discounts, or the opportunity to win a prize, make sure that potential customers know exactly what they will get.

Telling people how much time and effort you put into creating a quality product or service will also help them feel confident about investing in your business. When someone invests in something that offers value and brings tangible results, they might be more inclined to invest in future endeavours from you as well!

Ask for something of equal or lesser value in return

When it comes to landing pages, one of the best ways to get visitors to convert is by asking for something in return.

One technique that many businesses use is offering a free eBook or other file with purchase. This can help get people excited about your product and encourage them to buy from you.

Another strategy is offering an exclusive coupon code for first-time visitors. This will not only help you build more brand awareness but will also make your website stand out from potential competitors for those visitors who might have come across your site before and are looking for a deal.

Offer a free trial

Offering a free trial is an effective way to entice potential customers.

Available trials can range from one day to unlimited time. Some companies offer a free trial so they can reach out to their target audience, while others offer trials as a way of getting social proof (after all, what do you get if you don’t try it?). Either way, offering a trial is a smart move for the company and its bottom line.

Offering a trial is also an effective way for the company to test its marketing strategy before investing more resources in it. If the campaign doesn’t work, the company has lost nothing!

However, if you’re going to offer your visitors something for free, be sure that they will actually find value in what you’re offering them. Make sure that they know that your product delivers on everything it promises.

Ask visitors for their email address or other contact information

The first step to getting visitors to convert is asking them for their email address. The benefits of landing pages are that they can collect these leads, then follow up with a more personal touch. Whether it’s a video or a letter, you can use the contact methods gathered from your landing page to create a more personalized experience and keep potential customers engaged!

This technique is particularly effective when you have something special to offer. For example, if you’re selling concert tickets or hosting a workshop, you might ask people to provide their email address in order to receive updates about the event. In this way, your landing page becomes an entry point for people who aren’t able to get the information elsewhere.

If you want people to take immediate action on your landing page, it would be beneficial for them to provide their email address so that you can send them additional information about what they’ve subscribed for. This not only helps build trust with your visitors but also lets them know what they need to do next!

Another benefit of collecting email addresses is that it allows your marketing team or company CEO access to these leads’ contact info. If someone has given you their email address through your website form, they’ve

Include testimonials from your customers

This is a classic technique that is often used by businesses, and it’s one of the best ways to convert visitors into customers.

Testimonials are a great way to show off your customer’s satisfaction with your product or service. They can also help build trust with potential customers who have concerns about doing business with you because they know others have had positive experiences.

In addition to testimonials, encourage people to leave their email address on the landing page so you can contact them directly. This will help make the transition from landing page visitor to customer much smoother!

Make it easy on the eyes.

When designing your landing page, make sure that it’s a good experience for the visitor. Make sure that it’s easy for them to find what they need and navigate through the page with ease.

Many times, a new website or blog has difficulty attracting visitors, because the design is difficult to read and navigate. That’s why having an effective landing page design is important.

If you have a lot of text on your landing page, use font styles like large serif fonts and sans-serif fonts to help break up your content. This will make it easier for people to understand what you are saying! The same goes for images — if you have a lot of small images near one another on your page, use a large image at the top or bottom of the page that people can scroll down to see.

Creating an attractive landing page makes it easier for visitors to take action and convert into customers!