how to create a quiz funnel

How to Create A Quiz Funnel in 30 Minutes: 6 Simple Steps


The word ‘quiz’ likely brings to mind a simple game of multiple-choice questions. But what if you could create a quiz that leads to a viral marketing campaign? It’s possible! In this article, we’ll show you how to create a quiz funnel in 30 minutes. This quiz will help you build an email list, share your content on social media, and incentivize your visitors to take the quiz in order to generate leads.

This article will walk you through the five simple steps on how to create a quiz funnel.

1. What is a quiz?

According to Wikipediaquiz is a form of game or mind sport in which players attempt to answer questions correctly about a certain or variety of subjects. Quizzes can be used as a brief assessment in education and similar fields to measure growth in knowledge, abilities, or skills. A quiz is a short, multiple-choice question that can be used to test someone’s knowledge of a particular subject.

Used mainly by media companies to create engagement, quizzes have recently expanded as a tool to assist with marketing.

A quiz funnel, in case you were wondering, includes all the steps from getting a prospect to be interested in a quiz, moving the prospect to see the quiz, incentive the prospect to use the quiz adding his/her details and then presenting him/her with outcomes while adding his/her details in a database for further remarketing.

Marketers can cleverly use a quiz funnel to create engagement with their target audience, and then depending on the type (personality, score, multiple choice, trivia etc) they can get valuable data to be used for their marketing.

Let’s see why.

2. Why create a quiz funnel?

Well, quizzes are a great way to get people to subscribe to your email list! They can also be used to promote your website, blog, or product. Quizzes are also a fun way to engage an audience as mentioned above, providing a wealth of data to marketers in order to help them qualify leads, promote products and services and sell.

These data could be demographics (age, gender), or consumer preferences (i.e. do you like an iPhone or you prefer an Android) as well as other interesting data that can be used to:

  • Segment the audience into categories
  • Remarket with lower ad costs to these audiences
  • Tailor the communication messages based on the audience’s preferences (i.e. customised email campaigns, ads that target specific interests)

3. How to create a quiz funnel : 6 simple steps

Well, let me tell you that creating a funnel in general is no easy feat. As mentioned above a funnel is the process of taking a user from step 1 and moving him to the final step of the process.

Step 1: To start with, the first thing to do is identify who your target audience is. In case you were wondering how to find it, we have written an extensive article about marketing personas here.

Step 2: Once you know to whom you are marketing, the next thing is to identify a single pain point of your target audience and write a compelling headline about it. Headlines are the most crucial, most important elements of converting a visitor to a lead (in our case, taking the quiz).

The headline should be put on the landing page of a quiz as well as in the ad copy, as it will be the first thing someone will read about your quiz. You have a split second to convince the prospect to click on the ad or not, so you have to know how to write it and really address the audience you are targeting.

Step 3: Write the questions based on the target audience you are aiming for. Your questions must be engaging, cause some sort of curiosity and even challenge the user t think. However, most brand owners who attempt to make their own quizzes with the tons of quiz software out there make a critical mistake (actually two):

  • they only think about themselves, so their questions are self-centred without taking into consideration what their audience wants
  • they have too many questions causing the quiz takes to drop the quiz.

The ideal number of questions depends on your target audience and what you are selling, but generally speaking, we have found that between 8-10 questions work best.

Step 4: Add outcome pages. Outcome pages are the pages that appear at the end of the quiz, depending on what answers someone selected. A quiz can have multiple outcomes, redirecting users to different outcome pages depending on their answers.

How many outcomes your quiz page is a bit irrelevant here, though what matters is what content you have put on that outcome pages. So if you are selling products, an outcome page could feature one of your products at a considerable discount – appearing nowhere on your site – so as to incentive customers to buy right there and then.

Same with services – if you sell coaching or you have a clinic for example, an outcome page could be a page outlining a solution to a problem (i.e. persona development or healthy tips to lose weight), followed by a booking calendar that visitors could book an appointment or a small checklist to download or even a low-ticket item (i.e. a cooking book available only in this outcome page and nowhere else).

Step 5: Design the email flows. This is the most difficult part and it all comes down to the audience personas you are targeting and their pain points. Once a quiz taker decides to play along, his data (including his name and email) will be automatically entered into your database.

So what will you be doing with these? Simples 🙂 Once they are imported (again, automatically, you do not do anything) to your email list, then they are tagged based on what they answered, are segmented to categories and receive an initial welcome email (i.e. thank you for taking our quiz).

Why is that important?

Because today, people have the attention spans of a goldfish. We see something that draws our attention and then 10 minutes later we have forgotten all about it or we can’t remember where we saw it, how, and what was all about.

So receiving an email that reminds the user that took a quiz from a brand he never heard of is a must. And so are your follow-up emails.

Typically, you want to have these workflows setup:

  • A welcome email sequence (an email that is sent immediately when the person takes the quiz, plus 8-10 emails in the next couple of weeks that indoctrinate him to the brand, present reviews, present benefits, answer questions and ask him/her to take the next step i.e. to buy something, book an appointment etc)
  • An abandoned cart or booking calendar flow, when a user does not buy your outcome page product or does not book the appointment or else

You could have more, like moving him/her to a newsletter workflow or a reminder email for a product he/she saw later, but the two above are absolutely important.

Step 6: Design the ad. Ah, the ad. Tons of virtual ink have been spilt on the best way to write ads, how to select audiences, how to split test them and then some. We will explain how to craft the perfect ad for your quiz in a later post, but for now, all you need to know is that your ad must:

  • have the same headline as your quiz landing page
  • have the same photos or graphics as the quiz landing page
  • make sure you have an A/B split test between short copy and long copy and measure the types of quiz takes that complete the quiz

Then all you have to do is provide a link to your quiz landing page, launch and start seeing quality and qualified leads that are interested in what you have to say, do or sell.

4. Conclusion.

Quizzes are a fun and easy way to engage your audience and encourage them to learn. They are also a great way to measure what your audience knows and how they respond to your questions. You can then tailor your marketing messages, your products or services accordingly making them better – which leads to better sales, more growth and more freedom.

Interested in finding out how to create a quiz funnel that generates leads all day long for your business, without you doing anything? Schedule a free, 30-minute consultation with us and see if we are fit.

Curious if a quiz is best for generating leads for your business?

Schedule a Free 30′ Consultation

how to generate real estate leads

How to Generate The Highest Quality Real Estate Leads With Just A Quiz Funnel

If you are a real estate agent, you probably know how long the sales cycle is. Future homeowners – your prospects – may need several viewings, and negotiate various terms and such which will take time. In my opinion, the hardest part of the business is how to create real estate leads on demand – leads that do not waste your time, have money and are serious buyers. This is what everyone wants, right?

This is where being a smart estate agent that rises above the rest comes in. Utilising smart tools that very few of your competitors know and use (and do not cost a fortune) that offer real estate agents many opportunities for finding customers. This is what this guide is all about.

If you are a real estate agent reading this article looking for quality leads, you must unlearn what you already know – and that is about approaching people cold, posting in Facebook groups or on your profile on Linkedin. This guide shows you a unique counterintuitive method f generating leads with just two tools:

  • Your email
  • A quiz funnel

And that’s it.

Why your email and a quiz funnel?

Email marketing has the highest ROI of any form of online advertising. Email marketing has a return on investment (ROI) of $36 for every $1 spent. Emails have a greater reach than most social networks. By 2017, there were 3.7 billion email addresses worldwide and this is expected to grow to 1 billion per year.

There’s no question that email is the most powerful form of communication today. It allows you to talk directly to your customers without competition from hundreds of distractions.

However, as your customers are unique, so must your email marketing. If you want to retain someone’s interest in their inbox, your marketing strategy must be personalized. You have got to find out who you’re writing to and what they want.

But how do you know what your prospects want and need? How do you get that crossing a line, and burning leads?

The answer is simple: using a quiz funnel.

Our experience so far shows that around 90% of users will take part in a quiz if they see it on Facebook or Instagram. Numbers do not lie. People love quizzes for a number of reasons – either they are entertaining and want some fun and pass their time, or want to learn more about themselves. When you use quizzes to generate leads for your real estate agency, you help your prospects (as well as yourself) to really understand their specific needs, their budgets and find out what they want from the collection of homes you sell.

For the sake of the experiment, let’s create a quiz that will help you understand how to get leads that are qualified, added to a database and such.

But First, What Is A Quiz Funnel?

In its simplest explanation, a quiz funnel is one of the many marketing funnels that finds, qualifies and segments visitors based on the answers they provided. At the end of the quiz, the visitor sees one or more recommendations, again based on how they responded.

A quiz funnel is the ultimate lead generation tool, not because it has the lowest cost per lead (we consistently see leads at $0.10-$0.50) but also because the information you gather for each lead is unparallel – no other method can provide this.

To understand how the quiz funnel works:

  • You have a compelling ad on Facebook/Instagram/Google – anywhere with a link to a landing page which starts the quiz.
  • Then when a user clicks on the ad, they land on the starting page and take the quiz
  • You either ask for their name and email at the start or at the end and a few questions in between.
  • Then, when they finish the questions they see the outcome.

Let me show you how to generate real estate leads using a quiz funnel!

First things first – the quiz needs to be able to represent your goals and the customers you want to attract. We have written a whole article about marketing personas if you want to read it.

For the purposes of this sample quiz, we will divide our customers into three segments:

Segment 1: Big home buyers. These people have the budget and are looking to spend their money on houses or apartments without compromising on space. They are looking for big, spacious places to show off their money, have a sense of accomplishment or whatever else drives them.

Segment 2: Medium home buyers. These people like value for money, and whilst they would love the extra space, they can not afford it right now. They prefer a medium size home, a good neighbourhood, preferably easy access to local markets, schools and hospitals.

Segment 3: Renters. Renters are usually less concerned about the size of their living space than buyers. They’re typically willing to rent for longer periods of time if they get a good deal. And they tend to focus more on price when making decisions than buyers.

As you probably understand right now, your quiz will have different criteria than ours. As mentioned above, the type of quiz you make will need to be adjusted to your personal and agency goals, as well as the type of customers you want to attract.

Let’s now walk you through how to actually structure the lead-generating quiz for your real estate agency!

1. The Landing Page

The landing page, or the starting page of the quiz, is where visitors who clicked on the ad or your posts or your emails will land to. You have less than ONE second to make an impression, so the question you will be asking as your headline and your photo MUST appeal to the majority of people.

PRO TIP: When we see that, at the beginning of launching a quiz that the bounce rates are off the charts, then this means that the landing page needs to be redesigned – completely.

Here is an example of a quiz landing page we designed, for this sample quiz:

Your landing page must represent the OPTIMAL clients you want to attract.

2. The Qualifying Questions

The first thing to do, in our opinion, is try to gather a little info about your audience at the beginning and then at the end. The reason is that your prospects may be eager to start the quiz, so they will be compelled to answer the first questions about them, and they as the quiz reached the end, they will be eager to see what the quiz spit out as an outcome, based on what they answered.

Please note that the objective of the quiz is to get as many people as possible in, complete it, and then follow up based on what info they left. As such, your questions must be at least 5 and no more than 10! After that, people get annoyed and close the quiz.

So the first question would be a bit about them. You could ask their name, to further personalise the quiz down the road, and also ask what they prefer – to buy or to rent.

Then you can branch out, per segment. Please note that each branch shouldn’t have more than 10 questions, this is really important.

So if someone selected to buy a property, you could ask whether they want a semi-detached, detached or apartment. Depending on their answer, you branch out, for example, if they said a detached, you could ask how big plot of land they want, or if they selected the apartment, you ask how many rooms and what view etc. These questions imply what kind of house they’re planning on buying or renting. Some people prefer living in the country; others enjoy city life. Regardless, the answers will help you decide how you can follow up later.

One of the most important questions to ask, which will instantly disqualify a lead and you won’t waste time following up to set with what kind of buyers you want to work with. Setting a minimum price that you require buyers to purchase homes, means you only have this range of prices in your portfolio. This will tell you how much money your customers are willing to spend.

3. Keep Them Eager To Get Their Results

Before you move on to results, it is time to learn a bit more. As mentioned earlier, you have the option to start the quiz with their name and email and then at the end, ask them about their current situation, such as “where are you now based?” or “why are you looking to buy now” as an open-ended question.

People that fill out this information are hot leads because they spent time thinking and writing their answers – which you can read later before you follow up.

4. At Last, The Outcome Pages

Finally, the moment your customers were waiting for.

You have two options here:

  1. Simply have an outcome page with their ideal outcome and a link to your portfolio page with relevant properties (this means you will have to create a portfolio page based on this category)
  2. Or, direct them immediately to this portfolio.

Where To Advertise Your Real Estate Quiz

A quiz won’t do anything by itself sitting on your website. You need an active way of promoting so you can get the leads you want.

You can use links for sharing either with your followers or promoting them as ads.

It’s easy to share your quiz on Facebook, invite people to take it, or even create an ad for your quiz. Here are some suggestions:

– Obviously, on your website

You can place it within the main website in a frame, OR create a subdomain like quiz.yourdomain.com and then place a link on your main menu for people to find it easily.

– Via a Pop-up window

One of the best ways to show up your quiz, is via a popup window, programmed to show when people exit, stay on the page for more than normal or simply while consuming a percentage of your content (i.e. if they scroll more than 20% of a listing, show them a popup).

For example, let’s say that a visitor lands on a listing where you show a nice apartment available for rent. He scrolls through the details and reaches a section where there is information about the area. At this precise moment, you can trigger a popup with a quiz, asking him/her to take it with a potential title “Interesting in Renting? Find out how you can get the most for your money” and then he is redirected to take the quiz.

– On Facebook

This is the method we recommend, as still Facebook has the lowest cost per lead we have ever seem (around $0.10 – $0.50 per lead!)

All you have to do is create an ad, write some persuasive copy of why should someone take your quiz and add the link to the quiz landing page. Then wait and see the leads coming in, like a faucet.

Another option is to simply post it on your personal Facebook page or your agency’s page – the result depends on how many friends and followers you currently have.

Finally, you could post on Facebook groups, but this is an approach we do not recommend, as you will need to pay attention to the group rules, and also the group has a limited pool of people most of the would-be unqualified (even it has 100K people).

– On Instagram

This is a must-have, particularly as Instagram is a photo-oriented medium. You can post several times per week, with a screenshot of the quiz or photos of various houses with the title “What is your ideal home? Take the quiz and find out” and see the leads roll in.

Instagram allows also advertising via their mobile phone app – you can follow the same procedure as with Facebook above.

– On YouTube

These days you can create a video by just adding a few images on a Powerpoint and then creating a slideshow! Simply export this on YouTube, add the link to the quiz and maybe run some ads on it as well.

– On Pinterest

The image-sharing app is ideal for your quiz! Follow the same procedure with Instagram, however, please note unless you do some aggressive marketing on this platform alone (aka ads) you won’t see many results.

– On Twitter

If you have a Twitter account to share your updates, simply post a screenshot from the quiz, the link and you are off to the races!

Conclusion

Quizzes and email marketing are a killer combination – this is how to generate real estate leads without doing anything. As your lead flow from your quiz to your email database, they will be automatically segmented using tags and each segment will fire a different email flow. This means, tailored, personalized, powerful marketing messages.

If you found this guide useful and would like to give quizzes a shot for real estate lead genra­tion, then let us know by clicking below.

WANT A REAL ESTATE QUIZ THAT CONVERTS LIKE CRAZY?

Request a Free Consultation

what is a quiz funnel

What is a quiz funnel?

Suppose for a minute that you own a website selling products or services and you understand the importance of having a big email list at your disposal. You maybe hate having popups giving a discount to incentivise people and you also want to get more information from visitors who register in your database.

How could you ask your visitors to provide their information in a fun, entertaining or informative way (depending on the business you have) without jeopardising your conversions?

The solution is “simple”: Having a quiz funnel installed on your site.

Quiz funnels are extremely powerful tools for creating automated sales funnels and collecting leads. They allow you to create a series of questions and answers to automate your marketing campaigns.

Quizzes have become extremely effective at building trust between customers and businesses. In fact, 60% of consumers believe they should be able to earn points or rewards through surveys and quizzes (Source – Google). The best part about quizzes is that they don’t require much effort from you. All you need is to be able to know your audience (which you can also find through a quiz) and come up with relative questions to engage them.

So, once you’ve created your quiz funnel, you’ll need to collect responses from visitors before they move forward. This is where email automation comes in. For example, you can send out an automatic survey after someone enters their contact information or opt-in to get future offers.

But what is a quiz funnel?

A quiz funnel is a process whereby you build an audience using quizzes and then nurture them to eventually convert into paying customers. It is a method that has been proven effective over time. Quizzes are one of my favourite forms of content creation and I use them extensively across multiple platforms. They are an extremely engaging and fun way to engage your visitors.

And they work! But why do you need to set up a quiz funnel? Why not just go after all those leads right away?

Well, there are three reasons:

1. Building an engaged audience takes time, patience, and consistency

2. Lead generation is not only about quantity but quality too.

3. Finding out about your audience requires lots of data, and quizzes offer low-cost data acquisition

That’s where a quiz funnel comes in that will help you generate leads for your business.

Why create a quiz funnel?

There are many benefits to having a quiz funnel, some of them listed below here:

1. Quizzes Build Audience Engagement

As mentioned earlier, you build an audience by collecting valuable data and keeping returning to your platform to share. Your quiz funnel allows you to collect data and build relationships whilst you build your audience. Over time, you should notice that your audience becomes more loyal, more active and more willing to buy your product/service.

People that take a quiz have an 80% more chance of responding back to your email flows, or respond to your social media or booking an appointment or purchasing a product or service.

2. Quizzes Are The Best Way To Generate Leads

People that fill in your quiz are more likely to be interested in what you are offering.

For example, let’s say you own a dental clinic. You can ask people about their teeth, and how they take care of them and at the end, offer them a free cleaning, consultation or examination. The people who will take the quiz from start to finish and provide their name, and email and book the appointment are the highest leads possible.

But even for the rest, they are still added to your database. Once you build a strong email list and remarketing audience, you can invite them back onto your website to further develop the relationship. For instance, you might offer a free downloadable resource. Or perhaps they complete a short survey or offer.

Whatever it is, you want to add another step to your lead generation funnel. This helps to increase conversions by ensuring that each person has given you permission to contact them.

3. Quizzes Have An Increased Conversion Rate

People love quizzes. There is no denying that. How many times were you drawn into a Buzzfeed quiz like “Did You Know I Can Reveal Your Absolute Best Trait If You Tell Me Your Food And Drink Preferences?” and then took their quiz because it was fun to take?

So whether you are selling services, products or information, a quiz is way more fun and engaging to take directing visitors through engaging questions, and as such, they are more intrigued to give you their details than any other form (like a popup with a discount, for example).

Conclusion

Quizzes are also very popular among businesses. They work well when used to generate traffic and are indeed the best way to generate leads. A survey shows that over 50% of people don’t answer online surveys but are happy to take a quiz!