Dental marketing how to generate leads using quiz funnels

Dental Marketing: How To Generate 1,034 Leads In As Little As 30 Days Using Quiz Funnels

Dental marketing can bring huge rewards, especially when it comes to generating new leads. Although there are some great ways to promote dental services and attract prospective patients, most dentists struggle with finding those high-quality leads at the beginning of their practice.

There are plenty of successful dentistry practices out there today. Some of them even have millions of dollars in revenue each year. Unfortunately, these businesses usually take years to build their customer base. And sometimes they don’t even get started until after they have already spent thousands of dollars building their brand.

Moreover, it’s expensive to pay people to create high-quality content that educates about your practice. And don’t get me started on ads. With an average CPC rate of $2.00-$10.00 per click, generating leads isn’t always effective as you may have lots of clicks and no conversions.

By using the proven digital marketing strategy listed below, you can generate thousands of qualified leads in as little as 30 days, convert prospects into paying customers and eventually increase your average order value (AOV). 

Let us show you how to create an entire dental marketing campaign that converts visitors to leads for as little as $0.10 – $0.50 per lead.

Step 1. Understand the patient’s path to conversion (aka the customer’s journey)

When you start having pain, what do you do? You want the pain gone, as soon as possible. 

Marketing in the healthcare industry takes a very focused approach, and we can describe it as a problem-aware to solution approach.

There are specific steps that a patient takes without even noticing, and these are:

a) Patients identify their problems, instantly

When someone starts to experience a toothache, he/she tried to identify where the pain comes from. Then they start looking for solutions, namely online.  Do I take an aspirin? Could I rub my aching tooth with alcohol?

They take their problem and post it on a search engine, namely Google. – and this is where your content shows up, hopefully. 

b) Patients search for treatment

What makes a good dental practice is usually all about convenience and making sure that people know where to find you when they need to. If you’re looking to make sure that your practice shows up whenever someone searches for “dentist near me,” then you will also need to ensure that your local SEO is working properly.

c) Patients look for a trusted dental clinic

Patients prefer recommendations from people who visited local dentists that showed professionalism, were kind to their patients and went above and beyond their service to wow their patients. 

This is where online reviews come in, photos from patients and possibly your work, and lots of testimonials on your website.

d) When they are covered 100%, patients book with a clinic 

With every step taken above, the patient is now ready to book an appointment. They have identified the pain, tried to solve it on their own temporarily and then searched for a clinic near them. They selected a few, read the reviews, the testimonials, the services – and the prices – and they feel that your clinic is the best for their problem. Now they feel confident and they are ready to book.

You want to make sure that when people click through to your booking page they’re able to get booked right away. So give them options to either schedule their first visit directly from your site,  or any easy-to-use scheduler tools that exist online.

All the above are what you already must have – your website, reviews, booking calendar, prices. The problem is most dental clinics use them. How can you differentiate and attract more patients that need your services?

The answer is simple, but very few dental practices do it (because they do not know any other way):

  • A Quiz Funnel that attracts a qualified audience
  • Email marketing is sent to specific groups of people who fit certain criteria, such as having read an email before and wanting to see your dentist again, or having not received an email for two months and wanting to be reminded of upcoming appointments.
  • And a cheap promotion method, like Facebook/Instagram ads or something similar

Step 2. Create Your Interactive Content To WOW Your Patients (aka, your quiz)

Quizzes are an extremely popular type of interactive content on social networks such as Facebook or Instagram. People love quizzes and they are the number one tool to attract, segment, qualify and sell to your ideal patients.

Leads from quizzes are 80% more contactable than leads from simple ads and nearly 40 per cent of quiz takers visit a dental clinic’s website after completing it. 

If you generate 1,000 leads per month, imagine that 40% of them (400 will visit your website, and nearly all of them will be added to your email list!

So why can a quiz be the only lead-generating tool you can have for your dental marketing? Quizzes can be used for dental marketing purposes because they’re easy to use and can be done at any time.

  • Quizzes provide a unique and engaging experience for your future patients
  • Quizzes allow you to understand what your patients need, their priorities, their levels of service, and virtually anything that is important to work with you
  • Quizzes allow you to learn more about your patients and build unique, personalised messaging tailored to each segment

How to create an online quiz for your dental practice

Let’s take everything we learned here and put it to the test. At Centis, we specialise in creating quizzes as a service, so we took the time to create a demo for you!

All quizzes start with a landing page. The purpose of the landing page is to prepare the customer “to land” from any point he is coming from and shows him what he has to do next – which is to read the headline, fill out his name and email and click “Start the quiz”.

quiz for dental marketing
A sample quiz landing page for dental marketing

The way a quiz is displayed is through a code on your website. You can host it in the main URL of your website i.e. as in dentalclinic.com/quiz or in a subdomain such as quiz.dentalclinic.com – there is no difference.

Creating the questions: Why Do Most Dental Practices Fail

After creating the landing page and the headline, you must start writing down the questions you need to ask.

This is the part that most dental practitioners who try to create a quiz fail. You see, as a practice you offer many types of treatments:

  • Complete exams, x-rays, and dental cleanings.
  • Fillings, root canals, and extractions.
  • Cosmetic dentistry, such as whitening, porcelain and composite veneers.
  • Implants – placement and restoration.
  • Crowns, bridges, full and partial dentures.
  • Implants.
  • Orthodontics

and much more.

It would be a huge mistake to make a very generic quiz (like we did here for example) and not address to a specific use case. This is the ONLY way to attract high-quality leads.

As mentioned above, when someone is in pain, he will look for a solution, first on a topical level to easy the pain (i.e. take aspirin) and then will try to find a dentist to better identify what is the problem and treat it.

As such, if you specialise in cosmetic dentistry and you ask an irrelevant question, then the user starts to wonder what the hell you are asking them.

So our recommendations are to either:

  • Create multiple quizzes with multiple promotions for different cases or
  • Find where you specialise and focus on that, i.e in root canals

Ok, how do I write questions?

This is the difficult part. Remember, you are the expert, but your patient is in pain, so you have to step into your customer’s shoes.

So, having identified where you want to focus and start identifying your customer’s pain. Imagine if your patient is sitting in your dental chair and you are asking him questions.

List them down one by one, and make sure that one question leads to another.

For example, the question in the screenshot below is very generic. It could not go into a quiz for cosmetic dentistry, but in a quiz about general teeth health.

dental marketing quiz questions
An example of how you can create interest in your dental marketing quiz

A question to intrigue curiosity to the reader

When creating your quiz questions, you must follow these general guidelines: 

  • Your quiz should have no more than 10 questions or you will bore the quiz takers and you will have high drop-offs
  • It should pick their curiosity and ask questions only a doctor would have asked
  • Each question should be relevant to another

How to promote your dental marketing quiz

What you need to know is that once you have a quiz launched, it is important to be able to advertise it, share it, and make it known to everyone. It is not good sitting on your website – your quiz must work hard to generate leads, day in and day out!

Promotion Recommendations:

  • Creating a Facebook ad that directs people to the quiz
  • Posting the quiz on your Facebook, Instagram, Twitter or YouTube (as a short video)
  • If you participate in Facebook groups, you can also share it there – but first, ask the group admins if this is allowed.
  • Create a popup on your website
  • Add it as a link on your footer and main menu
  • Write a blog post and feature it there.
  • Embed it in your weekly or monthly newsletters
  • Create a press release to send to local media

Ad recommendations:

When creating an ad, always make sure the image matches the image of the quiz. Same thing with the headline – your ad headline must match the quiz headline, or there will be a “customer disconnect”.

For example, let’s say we create this ad:

And when a user clicks, he ends up on this page:

Do you see how the user is “disconnected” from the first step to the second?

So your assets, copy, and headlines, all must be aligned (aka, the same)

Outcome pages:

When a quiz taker finishes his/her quiz, he ends up on an outcome page, based on what answers he/she selected.

After the questions are done, you have to “map” them on a relevant outcome.

For example, lets say that you are creating a quiz about teeth cleaning. If you have a question “how often do you brush your teeth” with options, like “3 times per day”, “2 times per day”, “Once per day” and “I do not brush my teeth”, then you have to create an outcome page for most likely scenarios – i.e. a scenario that someone is taking care his oral hygiene frequently, another scenario for those who don’t so much, and a doom scenario where they do not pay attention to their oral hygiene.

Based on how many questions (we call that scoring) they answered that fall to scenario 1 (they take frequent care of their oral hygiene) you can have an outcome page that outlines additional tips and a calendar link for a free cleaning.

Same with other pages.

Here is an example outcome page of our sample quiz for dental marketing:

How do people become qualified leads?

Aha! We reached the point where you now understand how a quiz is structured, so your obvious question is how you get their name and emails.

Well, there are two scenarios you can follow:

  1. You can have an email form at the beginning of the quiz, like on the landing page. So when someone is serious to find out about his tooth problem or else, they will provide their name and email from the beginning. We have tested this and we saw that whilst the landing page had increased bounced rates, we got a more qualified quiz, because of the burning desire to find out a result.
  2. Alternatively, you can have the email form at the end of the quiz, BEFORE the outcome pages. This way you get fewer bounce rates, but the number of people ending up giving you their email to see their result is a bit less. Which is OK, you only interested to work with the people who gave you their names and email.

What happens when you get names and emails to your quiz?

You have two options:

  1. If you have a CRM (Customer Relationship Management software) or an email marketing software

If you have any of the above then your quiz can be easily linked to it via a system called API (Application Programming Interface). This is a bit technical, so we recommend having a developer do it. At Centis, we always connect the quiz we will create for you with email software, like Mailchimp, Klaviyo, Constant Contact and others.

Having a CRM or email marketing software enables you to:

  • instantly register the leads into your database
  • segment people based on their answers and use that information to tailor your communication. For example, you can have automated email workflows firing for each segment. Ask us here how you can do it.
  • send personalised, automated emails per segment, including a a welcome flow, discounts, etc
  • add all these people into remarketing lists and upload them automatically on Facebook/instagram or Google ads. Remarketing audiences are way cheaper than cold leads as they have already interacted with your website. Media companies like Facebook and Google want you to have created these lists as they use that data as well. So they reward you with cheaper ad rates!

Conclusion

Quizzes are the go tool when it comes to generating qualified leads for your dental practice. Not only you can generate thousands of leads per month, but these leads are primed to be contacted by at least 80% more than if you approached them with cold ads.

If you want to have a quiz created for you, Centis is the nr1. agency in the world for that. Simply contact us below for a quick 30-minute consultation to see if we are a good fit for you.

GET IN TOUCH

Book 30 Minutes Of Value

lead generation for b2b

How To Do Powerful Lead Generation For B2B Using Quiz Funnels

Ever since I started working online in 2008, I have seen numerous companies use quizzes and surveys to generate qualified leads for their sales teams. It seems like this strategy always works really well. People seem to respond very positively to this kind of approach. This has made me wonder if there was something special about quizzes that allows them to be used successfully in lead generation for B2B. There must be some reason why they work such well for many B2B marketers. 

Since 2017, when I launched Centis, I used them also extensively for the nutraceuticals niche where we generated thousands of B2B leads for sales teams.

Lead Generation For B2B Using Quiz Funnels … Seriously?

The use of quizzes within marketing campaigns is nothing new. In fact, it dates back to the mid-1990s, when companies like Procter & Gamble used quiz questions to test consumers’ knowledge about their products. Today, smart marketers use them for alL types of lead generation and sales, including B2B.

Rather than relying on ads or brochure downloads, smart marketers leverage the power of quizzes to find what does the prospect is looking to buy – what are the pains they want to solve – and then simply offer them.

We also published an extensive case study on how we generated leads for a German supplement manufacturer where you can take valuable ideas from it.

Not only we have results from our agency experience over the years, but there are  also numerous studies out there that show how quizzes work well for lead generation for B2B. For instance, a study published back in 2012 showed that quizzes produced twice as many response rates as traditional survey forms did.

Another report found that quizzes were five times less expensive to run compared to traditional online survey programs, and we also support this based on our experience. These statistics prove that quizzes are a fantastic method of lead generation and can save you time and money when compared to other methods.

Why Do Quizzes Work For B2B Leads?

I am sure you’ve heard about the term “omni-channel”. This means that we should try to offer our prospects and clients options beyond just the traditional channel of advertising. If we want to succeed in selling more products and services, we need to give our potential buyers multiple ways to contact us, including email, social media, phone, text messaging, live chat, video calls, Facebook Messenger popups, Skype, etc… But let’s face it – none of these methods is going to get very far unless we convert the prospect into a buyer.

That is where quizzes come in. Quiz responses allow us to collect data that helps us determine whether the person is interested in buying our product or service. Not only does this increase the likelihood that they may buy from us but it also gives us valuable insight into what features, benefits, price points, etc.. we need to communicate to them. A simple yet effective way to put it is that quizzes help us to figure out exactly what we should be saying to get someone to buy from us.

But wait a second. Isn’t everyone already answering these types of questions during the initial stages of a conversation with a potential client? Yes, this is true. When we meet a new prospect for the first time, we usually ask them questions such as: “what product or service are you looking for?” “What is your budget?” and “Are you going to decide or are there others involved?” These kinds of questions aren’t necessarily designed specifically to convert a prospect into a buyer. Yet, you probably still get answers from participants while interacting with them throughout your day.

This concept applies equally well to B2B and B2C industries. Anyone who has ever worked in sales knows that one of the keys to closing deals is getting people to talk about themselves. Questions like: “Please tell me about yourself”, and “Tell me about your organization/company” are great tools that help us gather information about our prospects. The problem is that these types of questions require a certain level of confidence. Most salespeople won’t feel comfortable asking strangers deep personal questions right off the bat. 

So, instead of trying to force our prospects to reveal everything about themselves before we even begin talking, we could simply offer them a quiz that serves as a starting point. This could be by a link on our website, via an ad, social media or our own email marketing – even as a placement in a online magazine or business directory.

Interested prospects take the quiz and then we continue the conversation with them when they complete it and when we follow up. Now, here comes the interesting part.

Let us say that we receive 100 responses to our quiz and we realize that 40% of the respondents are ready to move forward with a conversation. Then we decide to use this information to design a conversation path for that 40%. To do this, we analyze each individual’s profile and find out what their needs are. Based on this analysis, we can either add additional functionality to the tool, change some of the existing functionalities, or completely scrap it and redesign it.

If done correctly, our quiz could potentially turn around 40% of our prospects into actual buyers. And, maybe even more. What if we could increase that percentage to 45%? Or 50%? What if we got people to sign up for our newsletter when they complete our quiz? Maybe we can send them a follow-up message to see how things are going. By applying these techniques, our chances of converting a B2B prospect into a paying customer will increase significantly.

 Quizzes are perfect for creating a path for prospective buyers. Imagine that we have created a comprehensive quiz that gathers all the necessary information for the 40% of prospects who are willing to move ahead with us. After we finish collecting their information, we display it on an outcome page with a solution (this could be a product, an appointment scheduling or a pdf download, like a brochure).

Then their name, email and other information are automatically entered into the company’s CRM and assigned to a salesperson who can do a follow-up OR enters an automated email flow, and not a salesperson – it all depends on how you want it.

By combining quizzes and surveys, we can capture data about our participants’ interests, motivations, personality traits, purchase preferences, demographics, attitudes and much more. All of this information can be stored in a database which can be analyzed to learn more about our target audience. In fact, most Fortune 500 companies keep track of at least five aspects of each participant’s behaviour, namely:

* Demographics (age, gender, race, income)

* Motivations (what drives them?)

* Personality types (type A, type B, introvert, extrovert)

* Purchase Preferences (price sensitivity, budget concerns, loyalty programs, etc…)

Quizzes Allow You to Increase Engagement

A lot of companies struggle with how to best engage with prospects. Surveys and email blasts are two methods commonly used. But according to a 2013 report by Harris Interactive, only 40% of marketers feel their emails are successful. Surveys produce lower response rates than emails, but they still aren’t very effective.

Surveys are a nice way to gather quantitative data, but they require a much longer interaction. Email is easier to execute, allows you to connect with potential customers at whatever stage of the decision-making process they’re at, and provides a quick return on investment.

This means you can reach out to hot leads more frequently, and keep doing it until they convert.

This doesn’t happen with quizzes. Once someone fills out their details and enter your database, your chances of getting a response to a question, booking an appointment or even an offer increases by 80%!!

This is because quizzes have a psychological effect on people – they love to take them, fun or education or otherwise, it is way more entertaining take a quiz. But this is not the real reason behind it.

The real reason that people respond to your follow up after they have taken your quiz is because you know what they answered, and you use that knowledge to pitch them.

So if someone answered a quiz about buying an industrial elevator and indicated that it is important to have a hydraulic elevator than cables, you could email him (or have this to be sent automated, based on the quiz answers) and say “I know how important it is for you for the elevator to be hydraulic – they are safer, they do not break easily and comply with all government regulations, while having less accidents during workloads” – you will drive him mad!!

Quizzes Are Easy To Add to Your Site

If you already have a blog or landing page, adding a quiz isn’t difficult. All you need is a form built into a WYSIWYG editor and a custom URL structure.

You can display the quiz as a pop-up, as a link on your main or footer menu, within your blog posts or you can even create a press release and put a link there. 

But Wait – Will A Quiz Work In My Industry?

The answer is dead simple – yes. Wherever we have applied it, it worked. You see a quiz comes down to two parts:

Effective advertising

and 

Highly converting headlines.

The rest is all about asking the right questions.

When a quiz DID NOT work for us, is when we had the wrong headline in the landing page. We simply split-tested headlines, found what worked and our client saw results in a couple of days.

Quizzes work for all industries – even if you are NASA or the Center for Infectious Diseases. It doesn’t really matter – it is just a tool that depending on how you use it, it gives you leads and answers.

If you work in any kind of industry where you need your customers to understand what you’re saying, then you should consider using quizzes as part of your marketing plans.

How To Attract Qualified Leads From A Quiz

Finally, the moment you have been waiting for.  We have broken down the entire process is simple steps that outline the entire workflow.

Step 1: Start with your persona in mind.

We have written an entire blog post about marketing personas and how to create them. In layman’s terms, if you do not know who you are selling to, you won’t be selling to anyone. So first, find out your target audience – the audience that your quiz will be addressed to.

Will it be male CEOs over 50 working in the IT sector? Purchasing managers in the car tires market? or maybe busy HR managers in the finance and banking sector? You know your target market so write it down.

Step 2: What does your quiz solve?

After nailing your persona, you need to identify what pain points your quiz will be solving. Let’s say that you are addressing agency owners who want more systems in their agency but they do not know how. 

Step 3: Write the 1st potential title of the quiz.

The title is the first and foremost element that you need to write and will determine not only the questions, but also the ad copy, the email follow-ups and of course, the outcome pages.

Following the example above, you could have a title “Is your agency running you, or are you running your agency?” and the subtitle “Simple quiz reveals what is missing from being profitable, hassle free agency and what to do about it” Ok, I understand that this may be a horrible title, but you get the point…

You can change the title later – but make sure it is referred to the same issue, otherwise you will have to change the questions too!

Step 4: Write the questions

First, write up a list of 20 or 30 questions that cover all aspects of your business. Be sure to mix up the types of questions — half should be factual, half opinion.

Once you have these questions written out, write the potential answers. Make sure you cover all aspects of your theme. The reason? When you start testing out the quiz by yourself – and you will test all potential outcomes mapped to questions and answers several times, so be prepared – you will realise that some questions are more important than others, so you will start eliminating them.

Eventually, our target is to stay within the range of 10 questions, max.

The reason (I asked this before, didn’t I ?) More than 10 questions and your audience will start leaving the quiz, without completing it. The sweet spot is 6-7 – max is 10. Just saying.

Step 5. Write the outcomes

Outcomes are the pages that people will land on, once they finalise your quiz. Ideally, you want to have 3+ outcomes, providing different products, solutions or a calendar to book an appointment. This is the most gruesome part of creating a quiz because you have to go back to each question and map each answer to one of the outcomes.

Let’s say that you sell ingredients for the supplement industry. When someone fills out the quiz, you could have him – based on his responses – redirect him to a page where you simply tell him to book an appointment to learn more OR if you have asked what is his ideal minimum, and you have mapped that a minimum of less than a tonne is not a qualified lead, then he will be redirected to a page which says that you are not the right partner and register your email instead.

Or if he is, you could redirect him to a booking page where he simply selects his ideal time and day and books an online meeting with your sales staff to learn more of what the prospect wants to buy and give them an offer.

Step 6: Write the ad

Ah, the ad. Tonnes of virtual ink have been spilt on how to write effective ads, which networks to select, what audience to try and so on. 

The important thing to know is that whatever network you select (Facebook, LinkedIn, Google Ads or else) your ad must have the SAME headline as with your quiz.

Why?

Audience disconnect.

You see, when someone sees your ad, they expect to land on a page with similar content. If you have a headline on your ad that says “Does Your Business needs Zero-Interest Finance” and your landing page says “DO you Need Business Insurance” then I can’t tell you how many people will click on the ad,, land on your page and leave = wasted marketing dollars.

So make sure that at least your headline and your images match both on the ad and the landing and you have 50% nailed this thing.

Step 7: Write the follow-up emails

When launching a quiz, the reason we call it a “quiz funnel” is that we guide the prospect from point A, to point B, to point C. So we guide them through a path we want, where all outcomes are predefined.

Emails are also part of the equation.

And the objective here is to gather as MANY names, emails and information as you can, for the following reasons:

1. introduce as many as you can to your brand

2. Educate as many as you can to your products and services

3. Try to book as many appointments for send as many brochures, lead magnets or anything you seem necessary to your list

4. Have a point of contact when you have an offer, a new product or a product that these prospects never heard of

5. Add them to a newsletter so they can hear from you as often as possible;

and finally…

6. add them to a remarketing audience in order to serve them even cheaper ads than before.

 And that’s it! You know created your first quiz.

Now what?

Now it’s time to connect your quiz to your CRM and start analysing data. This is probably the topic for another blog post as this is pretty boring (sorry data analysts).

Conclusion

In conclusion, creating a quiz funnel is one way to generate leads. It’s simple, easy, cheap and fast. And it works. You can generate leads on demand that no other medium can, cheaply (we generate leads between $0.10 – $0.50 per lead) and with a contact rate of 80% or more!

All in all, you can create a powerful b2b lead generation funnel using quizzes in just a couple of days. Ask us how below:

Powerful Lead Generation For B2B Using Quiz Funnels

Let Us Create Your Own B2B Quiz

quiz funnels for lead generation

How To Use Quiz Funnels For Lead Generation

Whatever you or your business sell, you are probably aware that is becoming increasingly difficult to find, qualify and sell your products or services to buyers.

Ad costs are increasing, it is especially difficult to sell via Facebook groups, Twitter is not really an option and you have even tried TikTok, with not great results.

Don’t start me with LinkedIn – people do not respond to your connection requests or they shut you down immediately if you just try to do something out of the ordinary.

If you want to find the best way to generate business leads that not only attracts customers but also qualify them at the same time, keep reading.

What is a quiz?

A quiz is a popular way to evaluate potential customers’ attitudes toward your product. Quizzes are now used in a number of different fields, and they are quite versatile. However, if you want to find the best way to generate leads for your business, you will need to do some market research first. We have written an extensive article on what is a quiz here.

What is the actual purpose of your quiz funnel?

So, ok you are thrilled with the idea of finding low-cost, high-value leads for your business, but do not jump on it just as yet. Before you even begin creating your quiz, you need to do the dreaded work of thinking about what you want as an end result.

Here are some initial ideas of what a B2B quiz can do for you (also applies to B2C) and what is the best way to generate business leads:

  • A quiz can put more qualified leads on an email list. Apart from sending them a newsletter, and indoctrinating them to your brand, it also gives your sales team an ideal base to work with as they do not need to endlessly search for leads. These are people that came to you, answered qualified questions and now they are “eager” to be contacted” to consider your supplement ranges.
  • It is also a means to do more low-cost advertising. Uploading the current list on various mediums like Facebook, Google Bing, and Yahoo ensures that your lower cost of acquisition is reduced to pennies on the dollar.
  • Finally, do you want your market to consider you as an authority? If yes, a quiz can indicate to people that you know what you are talking about because you have created a method to offer solutions to clients.

The benefits of using quiz funnels

There are several benefits to using quizzes as the best way to generate business leads:

  • A completely transparent method of screening and filtering prospects – completely unlike sales leads, you can’t cheat people into purchasing because you do not want them to know the formula behind your lead generation process. The type of information you collect on the quiz cannot be compared with your database.
  • Provide instant decision-making mechanism – quiz people on the benefits of your supplements, while they are taking your quiz and can easily make a quick decision about your product if they want it or not. They can also share your quiz with their peers.

Types of Quizzes

Although everyone is biased and everyone has an opinion on a topic, the truth is not everyone is going to be able to buy your product and in turn, they may not want to.

Of course, you can try an ad campaign of some sort, but it is always better to test and try before you take the plunge and invest some time and money.

Testing a potential lead is important, so it is always best to test it with other customers so you can learn their wants and needs As such, the simplest method of testing is to use quizzes. Quizzes can quickly identify potential customers, and help them to decide whether you are the right solution to their problems.

As such there are many types of quizzes to qualify a lead. You can create a personality quiz, as a lead quiz, or you may want to use a multiple-choice quiz to be used after a sales call or after a webinar.

Let’s evaluate some most common quizzes we use for our clients in the nutraceuticals industry:

1. Personality Quiz

Personality quizzes are among the most common types of quizzes, They are very versatile and we use them to identify the buyer traits of supplement retailers. You can:

  • Embed a personality quiz on your website or blog to learn more about your audience
  • Select the best product based on a series of questions to increase sales
  • Generate leads by integrating a lead form in a highly engaging personality quiz

Personality quizzes can be serious, fun, or educational. We have occasionally used quizzes with titles like:

  • How waking up early affects your career
  • What type of business owner are you?
  • Are you a leader or a follower?

2. Scored Quiz

A scored quiz is used when you want to quickly show someone his current situation in a form of assessment.

Each question is assigned a point value. Upon completion, your total score is added to your outcome based on the final number.

The creation of a successfully scored quiz is based on your ability to do the following:

  • Set a goal (such as measuring a person’s knowledge of a subject)
  • Create a list of questions associated with the goal
  • Assign a point value to each answer
  • Create a table for judging results, based on the final point tally

Scored quizzes are among the most powerful, as the respondent is guaranteed to receive something in return for their time.

3. Multiple Choice Quiz

You’re probably familiar with multiple choice (also known as assessment) quizzes from your time in school.

You’re presented with a question and a set of answers. Every question has one right answer, with the outcome based on the number of correct answers.

Here’s an example of a multiple-choice quiz designed to test a person’s knowledge of digital marketing.

4. Yes or No Quiz

This is the simplest type of assessment-based quiz. While it’s similar in some ways to a multiple-choice quiz, there are only two answers to choose from:

  • Yes
  • No

It’s a concise and efficient way to judge a person’s knowledge of a subject or receive feedback. Here are some example questions you could use in a yes or no quiz to receive feedback after a company presentation:

  • Did you understand the primary purpose of the presentation?
  • Were you bored at any time during the presentation?
  • Did you learn everything you were expecting?
  • Were there times during the presentation when you were confused?
  • Did you find yourself able to easily identify with the information?

You can also use yes or no questions to create a fun, engaging quiz that you share on your website or via social media. For instance, if you manage a travel brand, these questions could make up a quiz:

  • Is this a picture of New York City?
  • Is the Statue of Liberty located in New York City?
  • Does New York City have more than five million residents?
  • Is New Your City known as the city that never sleeps?

A person who answers them all correctly is a New York City expert. Conversely, a person who only answers one or two correctly needs to bone up on their knowledge of the United States’ most populated city.

5. Poll

A poll is an interactive quiz that includes only 1 question.

The key to success is providing the audience with enough choices to ensure that it suits their situation.

Sticking with the above example, there are eight possible answers to the question “what is your biggest expense”.

But imagine if there were only three choices. Some people would be able to answer, but others would find that the poll doesn’t really pertain to them. Therefore, they’re less likely to proceed.

You can also allow the respondent to provide more than one answer. This is helpful in the case that someone may not be able to make a final determination, such as if their mortgage and student loans are the same expense.

Upon completion of the poll, you can check your statistics for the following:

  • Impressions
  • Vote percentage
  • Result report
  • Responses report

6. Survey

It’s not the same as a traditional quiz – like those detailed above – as a survey is designed to gather feedback or lead the user to an outcome based on answers (known as skip logic).

However, depending on the way you format the survey, it can take on a “quiz-like” form.

Here’s an example of a survey titled “What are you looking for in a team collaboration tool?”

Why should you use quiz funnels when marketing your business?

Although most of us are familiar with quizzes for fun, they can serve a few purposes. One, a quiz will allow you to have an objective and be able to read all answers to the question. And if they fall into your target market, then you have a chance to convert them.

How can you turn quiz takers into leads?

I’m a big fan of the “ask-me-anything” format. I think it’s an excellent way to get people talking about your business and what they want from it, but there are some things that can make or break this type of interview. One thing that always gets me is how to convert the respondent into a lead.

You can use a simple ranking system when creating your quizzes so that users see different results depending on their answers. After they answer the first question, but just before you display their results, you have the option of showing them an opt-in box asking visitors to provide their name, email address, etc so that you can send them their results.

Of course, people who give you their contact details are usually interested in knowing more from you, so they’re now considered new leads generated from the website. Keep in mind that if you require your visitors to give you their contact details, many will simply exit the quiz without becoming leads, and they might be left a tad annoyed or disappointed from not seeing their quiz results.

Conclusion

Quizzes remain the best way to generate business leads. To generate more leads, think of what people look for and what sort of information they actually want. Use a variety of different forms of quizzes to capture the various information that people are looking for. The advantages are as follows:

  • They tend to be confidential.
  • They don’t take up a lot of time and they won’t cost you a lot of money.
  • They can be used to attract the attention of the consumer and create brand advocates
  • They are so easy to use

Get your own quiz for your business with our Quiz-As-A-Service, with leads that cost between $0.10-$0.50 per lead! Check our portfolio here.