lead generating quiz

The No-Nonsense Guide To Designing A Lead-Generating Quiz

Designing a quiz sales funnel can be a daunting task, but with a little bit of planning and some best practices in mind, you can create a quiz funnel that is effective and valuable for your business goals. Here are some tips to help you get started:

  1. Define your objectives: Before you start designing your lead generating quiz, take some time to think about what you want to achieve. Do you want to collect data on prospects or customers? Are you trying to understand the attitudes and behaviours of a specific group? Clearly defining your objectives will help you create a survey that is focused and relevant.
  2. Choose the right question types: There are different types of questions you can use in your survey, including multiple-choice, open-ended, and rating scales. Consider the type of data you want to collect and choose question types that are appropriate for your objectives. For example, if you want to collect detailed responses, open-ended questions may be the best choice.
  3. Keep it short and simple: Quiz fatigue is a real thing, and the longer your quiz is, the less likely people are to complete it. Aim for a survey that takes no more than 15-20 minutes to complete, and use simple language and clear instructions to make it easy for respondents to understand. We recommend a maximum of 10 questions for more leads.
  4. Avoid bias: It’s important to be aware of the potential for bias in your survey questions. This can include using leading or loaded language or asking questions that assume a certain answer. To avoid bias, try to use neutral language and give respondents the opportunity to answer in their own words.
  5. Test and pilot: Before you launch your lead generating quiz, it’s a good idea to test it out with a small group of people to make sure it’s clear and effective. This will allow you to identify any problems or issues before you send them to a larger group.

By following these tips, you can create a survey that is well-designed and effective for your research needs. Good luck!


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quiz funnels for coaches

How Quiz Funnels For Coaches Help With Lead Generation

If you had a machine where you could put in $1 and get $8 back… How many dollars would you put in that machine? If you’re like most people, the answer is: AS MANY as you possibly can!

Well, if you’re a coach looking to generate leads, then quiz funnels for coaches can be that machine for you. Quiz funnels are a powerful tool that can help coaches attract, engage, and convert leads into paying clients.

But before we dive into the benefits of quiz funnels, let’s first define what they are.

A quiz or survey funnel is a series of questions that a potential client answers to determine their suitability for your coaching services. The survey is typically presented in the form of a landing page or pop-up on your website, and the potential client is required to provide their contact information to proceed.

For example, here is a screenshot of a coaching survey we recently created for a client:

Now, let’s explore the benefits of lead generation using quiz funnels:

  1. Attract qualified leads: Survey funnels allow you to attract qualified leads who are interested in your coaching services. By asking the right questions and offering a personalized experience, you can attract potential clients who are a good fit for your coaching style and approach. This means that you’ll be able to focus your marketing efforts on leads who are more likely to become paying clients.
  2. Engage potential clients: They can be used to engage potential clients by providing them with valuable information and a personalized experience. By answering the questions, potential clients are more likely to feel connected to your coaching services and will be more likely to take the next step in the sales process.
  3. Convert leads into paying clients: Survey funnels can be an effective way to convert leads into paying clients. By providing potential clients with a personalized experience and offering them solutions to their problems, you can increase the chances that they’ll become paying clients.
  4. Build your email list: Quiz funnels can also be used to build your email list. By requiring potential clients to provide their contact information to proceed with the quiz, you can add them to your email list and nurture them through the sales process.
  5. Generate leads on autopilot: Once you’ve set up your survey funnel, it can generate leads on autopilot. This means that you can focus on delivering value to your clients while the quiz funnel works in the background to attract and convert leads!
  6. Collect valuable data: Survey funnels can also be used to collect valuable data about your potential clients. By analyzing the results of the quiz, you can gain insights into the needs and preferences of your potential clients and tailor your coaching services to better meet their needs.
  7. Increase conversions: Quiz funnels can help you increase conversions by providing potential clients with a personalized experience and offering them solutions to their problems. This can help build trust and credibility with potential clients and increase the chances that they’ll become paying clients.
  8. Save time: Survey funnels can also save you time by automating the lead generation process. This means that you can focus on delivering value to your clients while the quiz funnel works in the background to attract and convert leads.
  9. Easily track and analyze results: One of the biggest advantages is that they can be easily tracked and analyzed to see how well they’re performing. By analyzing the results of the quiz, you can see which questions are generating the most leads and make changes to improve your quiz funnel’s performance.

In conclusion, quiz funnels for coaches can be a powerful tool for generating leads for you. They allow you to attract qualified leads, engage potential quiz takers and sell to the ones that answered specific questions.


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how to create a quiz funnel

How to Create A Quiz Funnel in 30 Minutes: 6 Simple Steps

The word ‘quiz’ likely brings to mind a simple game of multiple-choice questions. But what if you could create a quiz that leads to a viral marketing campaign? It’s possible! In this article, we’ll show you how to create a quiz funnel in 30 minutes. This quiz will help you build an email list, share your content on social media, and incentivize your visitors to take the quiz in order to generate leads.

This article will walk you through the five simple steps on how to create a quiz funnel.

1. What is a quiz?

According to Wikipediaquiz is a form of game or mind sport in which players attempt to answer questions correctly about a certain or variety of subjects. Quizzes can be used as a brief assessment in education and similar fields to measure growth in knowledge, abilities, or skills. A quiz is a short, multiple-choice question that can be used to test someone’s knowledge of a particular subject.

Used mainly by media companies to create engagement, quizzes have recently expanded as a tool to assist with marketing.

A quiz funnel, in case you were wondering, includes all the steps from getting a prospect to be interested in a quiz, moving the prospect to see the quiz, incentive the prospect to use the quiz adding his/her details and then presenting him/her with outcomes while adding his/her details in a database for further remarketing.

Marketers can cleverly use a quiz funnel to create engagement with their target audience, and then depending on the type (personality, score, multiple choice, trivia etc) they can get valuable data to be used for their marketing.

Let’s see why.

2. Why create a quiz funnel?

Well, quizzes are a great way to get people to subscribe to your email list! They can also be used to promote your website, blog, or product. Quizzes are also a fun way to engage an audience as mentioned above, providing a wealth of data to marketers in order to help them qualify leads, promote products and services and sell.

These data could be demographics (age, gender), or consumer preferences (i.e. do you like an iPhone or you prefer an Android) as well as other interesting data that can be used to:

  • Segment the audience into categories
  • Remarket with lower ad costs to these audiences
  • Tailor the communication messages based on the audience’s preferences (i.e. customised email campaigns, ads that target specific interests)

3. How to create a quiz funnel : 6 simple steps

Well, let me tell you that creating a funnel in general is no easy feat. As mentioned above a funnel is the process of taking a user from step 1 and moving him to the final step of the process.

Step 1: To start with, the first thing to do is identify who your target audience is. In case you were wondering how to find it, we have written an extensive article about marketing personas here.

Step 2: Once you know to whom you are marketing, the next thing is to identify a single pain point of your target audience and write a compelling headline about it. Headlines are the most crucial, most important elements of converting a visitor to a lead (in our case, taking the quiz).

The headline should be put on the landing page of a quiz as well as in the ad copy, as it will be the first thing someone will read about your quiz. You have a split second to convince the prospect to click on the ad or not, so you have to know how to write it and really address the audience you are targeting.

Step 3: Write the questions based on the target audience you are aiming for. Your questions must be engaging, cause some sort of curiosity and even challenge the user t think. However, most brand owners who attempt to make their own quizzes with the tons of quiz software out there make a critical mistake (actually two):

  • they only think about themselves, so their questions are self-centred without taking into consideration what their audience wants
  • they have too many questions causing the quiz takes to drop the quiz.

The ideal number of questions depends on your target audience and what you are selling, but generally speaking, we have found that between 8-10 questions work best.

Step 4: Add outcome pages. Outcome pages are the pages that appear at the end of the quiz, depending on what answers someone selected. A quiz can have multiple outcomes, redirecting users to different outcome pages depending on their answers.

How many outcomes your quiz page is a bit irrelevant here, though what matters is what content you have put on that outcome pages. So if you are selling products, an outcome page could feature one of your products at a considerable discount – appearing nowhere on your site – so as to incentive customers to buy right there and then.

Same with services – if you sell coaching or you have a clinic for example, an outcome page could be a page outlining a solution to a problem (i.e. persona development or healthy tips to lose weight), followed by a booking calendar that visitors could book an appointment or a small checklist to download or even a low-ticket item (i.e. a cooking book available only in this outcome page and nowhere else).

Step 5: Design the email flows. This is the most difficult part and it all comes down to the audience personas you are targeting and their pain points. Once a quiz taker decides to play along, his data (including his name and email) will be automatically entered into your database.

So what will you be doing with these? Simples 🙂 Once they are imported (again, automatically, you do not do anything) to your email list, then they are tagged based on what they answered, are segmented to categories and receive an initial welcome email (i.e. thank you for taking our quiz).

Why is that important?

Because today, people have the attention spans of a goldfish. We see something that draws our attention and then 10 minutes later we have forgotten all about it or we can’t remember where we saw it, how, and what was all about.

So receiving an email that reminds the user that took a quiz from a brand he never heard of is a must. And so are your follow-up emails.

Typically, you want to have these workflows setup:

  • A welcome email sequence (an email that is sent immediately when the person takes the quiz, plus 8-10 emails in the next couple of weeks that indoctrinate him to the brand, present reviews, present benefits, answer questions and ask him/her to take the next step i.e. to buy something, book an appointment etc)
  • An abandoned cart or booking calendar flow, when a user does not buy your outcome page product or does not book the appointment or else

You could have more, like moving him/her to a newsletter workflow or a reminder email for a product he/she saw later, but the two above are absolutely important.

Step 6: Design the ad. Ah, the ad. Tons of virtual ink have been spilt on the best way to write ads, how to select audiences, how to split test them and then some. We will explain how to craft the perfect ad for your quiz in a later post, but for now, all you need to know is that your ad must:

  • have the same headline as your quiz landing page
  • have the same photos or graphics as the quiz landing page
  • make sure you have an A/B split test between short copy and long copy and measure the types of quiz takes that complete the quiz

Then all you have to do is provide a link to your quiz landing page, launch and start seeing quality and qualified leads that are interested in what you have to say, do or sell.

4. Conclusion.

Quizzes are a fun and easy way to engage your audience and encourage them to learn. They are also a great way to measure what your audience knows and how they respond to your questions. You can then tailor your marketing messages, your products or services accordingly making them better – which leads to better sales, more growth and more freedom.

Interested in finding out how to create a quiz funnel that generates leads all day long for your business, without you doing anything? Schedule a free, 30-minute consultation with us and see if we are fit.

Curious if a quiz is best for generating leads for your business?

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Dental marketing how to generate leads using quiz funnels

Dental Marketing: How To Generate 1,034 Leads In As Little As 30 Days Using Quiz Funnels

Dental marketing can bring huge rewards, especially when it comes to generating new leads. Although there are some great ways to promote dental services and attract prospective patients, most dentists struggle with finding those high-quality leads at the beginning of their practice.

There are plenty of successful dentistry practices out there today. Some of them even have millions of dollars in revenue each year. Unfortunately, these businesses usually take years to build their customer base. And sometimes they don’t even get started until after they have already spent thousands of dollars building their brand.

Moreover, it’s expensive to pay people to create high-quality content that educates about your practice. And don’t get me started on ads. With an average CPC rate of $2.00-$10.00 per click, generating leads isn’t always effective as you may have lots of clicks and no conversions.

By using the proven digital marketing strategy listed below, you can generate thousands of qualified leads in as little as 30 days, convert prospects into paying customers and eventually increase your average order value (AOV). 

Let us show you how to create an entire dental marketing campaign that converts visitors to leads for as little as $0.10 – $0.50 per lead.

Step 1. Understand the patient’s path to conversion (aka the customer’s journey)

When you start having pain, what do you do? You want the pain gone, as soon as possible. 

Marketing in the healthcare industry takes a very focused approach, and we can describe it as a problem-aware to solution approach.

There are specific steps that a patient takes without even noticing, and these are:

a) Patients identify their problems, instantly

When someone starts to experience a toothache, he/she tried to identify where the pain comes from. Then they start looking for solutions, namely online.  Do I take an aspirin? Could I rub my aching tooth with alcohol?

They take their problem and post it on a search engine, namely Google. – and this is where your content shows up, hopefully. 

b) Patients search for treatment

What makes a good dental practice is usually all about convenience and making sure that people know where to find you when they need to. If you’re looking to make sure that your practice shows up whenever someone searches for “dentist near me,” then you will also need to ensure that your local SEO is working properly.

c) Patients look for a trusted dental clinic

Patients prefer recommendations from people who visited local dentists that showed professionalism, were kind to their patients and went above and beyond their service to wow their patients. 

This is where online reviews come in, photos from patients and possibly your work, and lots of testimonials on your website.

d) When they are covered 100%, patients book with a clinic 

With every step taken above, the patient is now ready to book an appointment. They have identified the pain, tried to solve it on their own temporarily and then searched for a clinic near them. They selected a few, read the reviews, the testimonials, the services – and the prices – and they feel that your clinic is the best for their problem. Now they feel confident and they are ready to book.

You want to make sure that when people click through to your booking page they’re able to get booked right away. So give them options to either schedule their first visit directly from your site,  or any easy-to-use scheduler tools that exist online.

All the above are what you already must have – your website, reviews, booking calendar, prices. The problem is most dental clinics use them. How can you differentiate and attract more patients that need your services?

The answer is simple, but very few dental practices do it (because they do not know any other way):

  • A Quiz Funnel that attracts a qualified audience
  • Email marketing is sent to specific groups of people who fit certain criteria, such as having read an email before and wanting to see your dentist again, or having not received an email for two months and wanting to be reminded of upcoming appointments.
  • And a cheap promotion method, like Facebook/Instagram ads or something similar

Step 2. Create Your Interactive Content To WOW Your Patients (aka, your quiz)

Quizzes are an extremely popular type of interactive content on social networks such as Facebook or Instagram. People love quizzes and they are the number one tool to attract, segment, qualify and sell to your ideal patients.

Leads from quizzes are 80% more contactable than leads from simple ads and nearly 40 per cent of quiz takers visit a dental clinic’s website after completing it. 

If you generate 1,000 leads per month, imagine that 40% of them (400 will visit your website, and nearly all of them will be added to your email list!

So why can a quiz be the only lead-generating tool you can have for your dental marketing? Quizzes can be used for dental marketing purposes because they’re easy to use and can be done at any time.

  • Quizzes provide a unique and engaging experience for your future patients
  • Quizzes allow you to understand what your patients need, their priorities, their levels of service, and virtually anything that is important to work with you
  • Quizzes allow you to learn more about your patients and build unique, personalised messaging tailored to each segment

How to create an online quiz for your dental practice

Let’s take everything we learned here and put it to the test. At Centis, we specialise in creating quizzes as a service, so we took the time to create a demo for you!

All quizzes start with a landing page. The purpose of the landing page is to prepare the customer “to land” from any point he is coming from and shows him what he has to do next – which is to read the headline, fill out his name and email and click “Start the quiz”.

quiz for dental marketing
A sample quiz landing page for dental marketing

The way a quiz is displayed is through a code on your website. You can host it in the main URL of your website i.e. as in dentalclinic.com/quiz or in a subdomain such as quiz.dentalclinic.com – there is no difference.

Creating the questions: Why Do Most Dental Practices Fail

After creating the landing page and the headline, you must start writing down the questions you need to ask.

This is the part that most dental practitioners who try to create a quiz fail. You see, as a practice you offer many types of treatments:

  • Complete exams, x-rays, and dental cleanings.
  • Fillings, root canals, and extractions.
  • Cosmetic dentistry, such as whitening, porcelain and composite veneers.
  • Implants – placement and restoration.
  • Crowns, bridges, full and partial dentures.
  • Implants.
  • Orthodontics

and much more.

It would be a huge mistake to make a very generic quiz (like we did here for example) and not address to a specific use case. This is the ONLY way to attract high-quality leads.

As mentioned above, when someone is in pain, he will look for a solution, first on a topical level to easy the pain (i.e. take aspirin) and then will try to find a dentist to better identify what is the problem and treat it.

As such, if you specialise in cosmetic dentistry and you ask an irrelevant question, then the user starts to wonder what the hell you are asking them.

So our recommendations are to either:

  • Create multiple quizzes with multiple promotions for different cases or
  • Find where you specialise and focus on that, i.e in root canals

Ok, how do I write questions?

This is the difficult part. Remember, you are the expert, but your patient is in pain, so you have to step into your customer’s shoes.

So, having identified where you want to focus and start identifying your customer’s pain. Imagine if your patient is sitting in your dental chair and you are asking him questions.

List them down one by one, and make sure that one question leads to another.

For example, the question in the screenshot below is very generic. It could not go into a quiz for cosmetic dentistry, but in a quiz about general teeth health.

dental marketing quiz questions
An example of how you can create interest in your dental marketing quiz

A question to intrigue curiosity to the reader

When creating your quiz questions, you must follow these general guidelines: 

  • Your quiz should have no more than 10 questions or you will bore the quiz takers and you will have high drop-offs
  • It should pick their curiosity and ask questions only a doctor would have asked
  • Each question should be relevant to another

How to promote your dental marketing quiz

What you need to know is that once you have a quiz launched, it is important to be able to advertise it, share it, and make it known to everyone. It is not good sitting on your website – your quiz must work hard to generate leads, day in and day out!

Promotion Recommendations:

  • Creating a Facebook ad that directs people to the quiz
  • Posting the quiz on your Facebook, Instagram, Twitter or YouTube (as a short video)
  • If you participate in Facebook groups, you can also share it there – but first, ask the group admins if this is allowed.
  • Create a popup on your website
  • Add it as a link on your footer and main menu
  • Write a blog post and feature it there.
  • Embed it in your weekly or monthly newsletters
  • Create a press release to send to local media

Ad recommendations:

When creating an ad, always make sure the image matches the image of the quiz. Same thing with the headline – your ad headline must match the quiz headline, or there will be a “customer disconnect”.

For example, let’s say we create this ad:

And when a user clicks, he ends up on this page:

Do you see how the user is “disconnected” from the first step to the second?

So your assets, copy, and headlines, all must be aligned (aka, the same)

Outcome pages:

When a quiz taker finishes his/her quiz, he ends up on an outcome page, based on what answers he/she selected.

After the questions are done, you have to “map” them on a relevant outcome.

For example, lets say that you are creating a quiz about teeth cleaning. If you have a question “how often do you brush your teeth” with options, like “3 times per day”, “2 times per day”, “Once per day” and “I do not brush my teeth”, then you have to create an outcome page for most likely scenarios – i.e. a scenario that someone is taking care his oral hygiene frequently, another scenario for those who don’t so much, and a doom scenario where they do not pay attention to their oral hygiene.

Based on how many questions (we call that scoring) they answered that fall to scenario 1 (they take frequent care of their oral hygiene) you can have an outcome page that outlines additional tips and a calendar link for a free cleaning.

Same with other pages.

Here is an example outcome page of our sample quiz for dental marketing:

How do people become qualified leads?

Aha! We reached the point where you now understand how a quiz is structured, so your obvious question is how you get their name and emails.

Well, there are two scenarios you can follow:

  1. You can have an email form at the beginning of the quiz, like on the landing page. So when someone is serious to find out about his tooth problem or else, they will provide their name and email from the beginning. We have tested this and we saw that whilst the landing page had increased bounced rates, we got a more qualified quiz, because of the burning desire to find out a result.
  2. Alternatively, you can have the email form at the end of the quiz, BEFORE the outcome pages. This way you get fewer bounce rates, but the number of people ending up giving you their email to see their result is a bit less. Which is OK, you only interested to work with the people who gave you their names and email.

What happens when you get names and emails to your quiz?

You have two options:

  1. If you have a CRM (Customer Relationship Management software) or an email marketing software

If you have any of the above then your quiz can be easily linked to it via a system called API (Application Programming Interface). This is a bit technical, so we recommend having a developer do it. At Centis, we always connect the quiz we will create for you with email software, like Mailchimp, Klaviyo, Constant Contact and others.

Having a CRM or email marketing software enables you to:

  • instantly register the leads into your database
  • segment people based on their answers and use that information to tailor your communication. For example, you can have automated email workflows firing for each segment. Ask us here how you can do it.
  • send personalised, automated emails per segment, including a a welcome flow, discounts, etc
  • add all these people into remarketing lists and upload them automatically on Facebook/instagram or Google ads. Remarketing audiences are way cheaper than cold leads as they have already interacted with your website. Media companies like Facebook and Google want you to have created these lists as they use that data as well. So they reward you with cheaper ad rates!


Quizzes are the go tool when it comes to generating qualified leads for your dental practice. Not only you can generate thousands of leads per month, but these leads are primed to be contacted by at least 80% more than if you approached them with cold ads.

If you want to have a quiz created for you, Centis is the nr1. agency in the world for that. Simply contact us below for a quick 30-minute consultation to see if we are a good fit for you.


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lead generation for b2b

How To Do Powerful Lead Generation For B2B Using Quiz Funnels

Ever since I started working online in 2008, I have seen numerous companies use quizzes and surveys to generate qualified leads for their sales teams. It seems like this strategy always works really well. People seem to respond very positively to this kind of approach. This has made me wonder if there was something special about quizzes that allows them to be used successfully in lead generation for B2B. There must be some reason why they work such well for many B2B marketers. 

Since 2017, when I launched Centis, I used them also extensively for the nutraceuticals niche where we generated thousands of B2B leads for sales teams.

Lead Generation For B2B Using Quiz Funnels … Seriously?

The use of quizzes within marketing campaigns is nothing new. In fact, it dates back to the mid-1990s, when companies like Procter & Gamble used quiz questions to test consumers’ knowledge about their products. Today, smart marketers use them for alL types of lead generation and sales, including B2B.

Rather than relying on ads or brochure downloads, smart marketers leverage the power of quizzes to find what does the prospect is looking to buy – what are the pains they want to solve – and then simply offer them.

We also published an extensive case study on how we generated leads for a German supplement manufacturer where you can take valuable ideas from it.

Not only we have results from our agency experience over the years, but there are  also numerous studies out there that show how quizzes work well for lead generation for B2B. For instance, a study published back in 2012 showed that quizzes produced twice as many response rates as traditional survey forms did.

Another report found that quizzes were five times less expensive to run compared to traditional online survey programs, and we also support this based on our experience. These statistics prove that quizzes are a fantastic method of lead generation and can save you time and money when compared to other methods.

Why Do Quizzes Work For B2B Leads?

I am sure you’ve heard about the term “omni-channel”. This means that we should try to offer our prospects and clients options beyond just the traditional channel of advertising. If we want to succeed in selling more products and services, we need to give our potential buyers multiple ways to contact us, including email, social media, phone, text messaging, live chat, video calls, Facebook Messenger popups, Skype, etc… But let’s face it – none of these methods is going to get very far unless we convert the prospect into a buyer.

That is where quizzes come in. Quiz responses allow us to collect data that helps us determine whether the person is interested in buying our product or service. Not only does this increase the likelihood that they may buy from us but it also gives us valuable insight into what features, benefits, price points, etc.. we need to communicate to them. A simple yet effective way to put it is that quizzes help us to figure out exactly what we should be saying to get someone to buy from us.

But wait a second. Isn’t everyone already answering these types of questions during the initial stages of a conversation with a potential client? Yes, this is true. When we meet a new prospect for the first time, we usually ask them questions such as: “what product or service are you looking for?” “What is your budget?” and “Are you going to decide or are there others involved?” These kinds of questions aren’t necessarily designed specifically to convert a prospect into a buyer. Yet, you probably still get answers from participants while interacting with them throughout your day.

This concept applies equally well to B2B and B2C industries. Anyone who has ever worked in sales knows that one of the keys to closing deals is getting people to talk about themselves. Questions like: “Please tell me about yourself”, and “Tell me about your organization/company” are great tools that help us gather information about our prospects. The problem is that these types of questions require a certain level of confidence. Most salespeople won’t feel comfortable asking strangers deep personal questions right off the bat. 

So, instead of trying to force our prospects to reveal everything about themselves before we even begin talking, we could simply offer them a quiz that serves as a starting point. This could be by a link on our website, via an ad, social media or our own email marketing – even as a placement in a online magazine or business directory.

Interested prospects take the quiz and then we continue the conversation with them when they complete it and when we follow up. Now, here comes the interesting part.

Let us say that we receive 100 responses to our quiz and we realize that 40% of the respondents are ready to move forward with a conversation. Then we decide to use this information to design a conversation path for that 40%. To do this, we analyze each individual’s profile and find out what their needs are. Based on this analysis, we can either add additional functionality to the tool, change some of the existing functionalities, or completely scrap it and redesign it.

If done correctly, our quiz could potentially turn around 40% of our prospects into actual buyers. And, maybe even more. What if we could increase that percentage to 45%? Or 50%? What if we got people to sign up for our newsletter when they complete our quiz? Maybe we can send them a follow-up message to see how things are going. By applying these techniques, our chances of converting a B2B prospect into a paying customer will increase significantly.

 Quizzes are perfect for creating a path for prospective buyers. Imagine that we have created a comprehensive quiz that gathers all the necessary information for the 40% of prospects who are willing to move ahead with us. After we finish collecting their information, we display it on an outcome page with a solution (this could be a product, an appointment scheduling or a pdf download, like a brochure).

Then their name, email and other information are automatically entered into the company’s CRM and assigned to a salesperson who can do a follow-up OR enters an automated email flow, and not a salesperson – it all depends on how you want it.

By combining quizzes and surveys, we can capture data about our participants’ interests, motivations, personality traits, purchase preferences, demographics, attitudes and much more. All of this information can be stored in a database which can be analyzed to learn more about our target audience. In fact, most Fortune 500 companies keep track of at least five aspects of each participant’s behaviour, namely:

* Demographics (age, gender, race, income)

* Motivations (what drives them?)

* Personality types (type A, type B, introvert, extrovert)

* Purchase Preferences (price sensitivity, budget concerns, loyalty programs, etc…)

Quizzes Allow You to Increase Engagement

A lot of companies struggle with how to best engage with prospects. Surveys and email blasts are two methods commonly used. But according to a 2013 report by Harris Interactive, only 40% of marketers feel their emails are successful. Surveys produce lower response rates than emails, but they still aren’t very effective.

Surveys are a nice way to gather quantitative data, but they require a much longer interaction. Email is easier to execute, allows you to connect with potential customers at whatever stage of the decision-making process they’re at, and provides a quick return on investment.

This means you can reach out to hot leads more frequently, and keep doing it until they convert.

This doesn’t happen with quizzes. Once someone fills out their details and enter your database, your chances of getting a response to a question, booking an appointment or even an offer increases by 80%!!

This is because quizzes have a psychological effect on people – they love to take them, fun or education or otherwise, it is way more entertaining take a quiz. But this is not the real reason behind it.

The real reason that people respond to your follow up after they have taken your quiz is because you know what they answered, and you use that knowledge to pitch them.

So if someone answered a quiz about buying an industrial elevator and indicated that it is important to have a hydraulic elevator than cables, you could email him (or have this to be sent automated, based on the quiz answers) and say “I know how important it is for you for the elevator to be hydraulic – they are safer, they do not break easily and comply with all government regulations, while having less accidents during workloads” – you will drive him mad!!

Quizzes Are Easy To Add to Your Site

If you already have a blog or landing page, adding a quiz isn’t difficult. All you need is a form built into a WYSIWYG editor and a custom URL structure.

You can display the quiz as a pop-up, as a link on your main or footer menu, within your blog posts or you can even create a press release and put a link there. 

But Wait – Will A Quiz Work In My Industry?

The answer is dead simple – yes. Wherever we have applied it, it worked. You see a quiz comes down to two parts:

Effective advertising


Highly converting headlines.

The rest is all about asking the right questions.

When a quiz DID NOT work for us, is when we had the wrong headline in the landing page. We simply split-tested headlines, found what worked and our client saw results in a couple of days.

Quizzes work for all industries – even if you are NASA or the Center for Infectious Diseases. It doesn’t really matter – it is just a tool that depending on how you use it, it gives you leads and answers.

If you work in any kind of industry where you need your customers to understand what you’re saying, then you should consider using quizzes as part of your marketing plans.

How To Attract Qualified Leads From A Quiz

Finally, the moment you have been waiting for.  We have broken down the entire process is simple steps that outline the entire workflow.

Step 1: Start with your persona in mind.

We have written an entire blog post about marketing personas and how to create them. In layman’s terms, if you do not know who you are selling to, you won’t be selling to anyone. So first, find out your target audience – the audience that your quiz will be addressed to.

Will it be male CEOs over 50 working in the IT sector? Purchasing managers in the car tires market? or maybe busy HR managers in the finance and banking sector? You know your target market so write it down.

Step 2: What does your quiz solve?

After nailing your persona, you need to identify what pain points your quiz will be solving. Let’s say that you are addressing agency owners who want more systems in their agency but they do not know how. 

Step 3: Write the 1st potential title of the quiz.

The title is the first and foremost element that you need to write and will determine not only the questions, but also the ad copy, the email follow-ups and of course, the outcome pages.

Following the example above, you could have a title “Is your agency running you, or are you running your agency?” and the subtitle “Simple quiz reveals what is missing from being profitable, hassle free agency and what to do about it” Ok, I understand that this may be a horrible title, but you get the point…

You can change the title later – but make sure it is referred to the same issue, otherwise you will have to change the questions too!

Step 4: Write the questions

First, write up a list of 20 or 30 questions that cover all aspects of your business. Be sure to mix up the types of questions — half should be factual, half opinion.

Once you have these questions written out, write the potential answers. Make sure you cover all aspects of your theme. The reason? When you start testing out the quiz by yourself – and you will test all potential outcomes mapped to questions and answers several times, so be prepared – you will realise that some questions are more important than others, so you will start eliminating them.

Eventually, our target is to stay within the range of 10 questions, max.

The reason (I asked this before, didn’t I ?) More than 10 questions and your audience will start leaving the quiz, without completing it. The sweet spot is 6-7 – max is 10. Just saying.

Step 5. Write the outcomes

Outcomes are the pages that people will land on, once they finalise your quiz. Ideally, you want to have 3+ outcomes, providing different products, solutions or a calendar to book an appointment. This is the most gruesome part of creating a quiz because you have to go back to each question and map each answer to one of the outcomes.

Let’s say that you sell ingredients for the supplement industry. When someone fills out the quiz, you could have him – based on his responses – redirect him to a page where you simply tell him to book an appointment to learn more OR if you have asked what is his ideal minimum, and you have mapped that a minimum of less than a tonne is not a qualified lead, then he will be redirected to a page which says that you are not the right partner and register your email instead.

Or if he is, you could redirect him to a booking page where he simply selects his ideal time and day and books an online meeting with your sales staff to learn more of what the prospect wants to buy and give them an offer.

Step 6: Write the ad

Ah, the ad. Tonnes of virtual ink have been spilt on how to write effective ads, which networks to select, what audience to try and so on. 

The important thing to know is that whatever network you select (Facebook, LinkedIn, Google Ads or else) your ad must have the SAME headline as with your quiz.


Audience disconnect.

You see, when someone sees your ad, they expect to land on a page with similar content. If you have a headline on your ad that says “Does Your Business needs Zero-Interest Finance” and your landing page says “DO you Need Business Insurance” then I can’t tell you how many people will click on the ad,, land on your page and leave = wasted marketing dollars.

So make sure that at least your headline and your images match both on the ad and the landing and you have 50% nailed this thing.

Step 7: Write the follow-up emails

When launching a quiz, the reason we call it a “quiz funnel” is that we guide the prospect from point A, to point B, to point C. So we guide them through a path we want, where all outcomes are predefined.

Emails are also part of the equation.

And the objective here is to gather as MANY names, emails and information as you can, for the following reasons:

1. introduce as many as you can to your brand

2. Educate as many as you can to your products and services

3. Try to book as many appointments for send as many brochures, lead magnets or anything you seem necessary to your list

4. Have a point of contact when you have an offer, a new product or a product that these prospects never heard of

5. Add them to a newsletter so they can hear from you as often as possible;

and finally…

6. add them to a remarketing audience in order to serve them even cheaper ads than before.

 And that’s it! You know created your first quiz.

Now what?

Now it’s time to connect your quiz to your CRM and start analysing data. This is probably the topic for another blog post as this is pretty boring (sorry data analysts).


In conclusion, creating a quiz funnel is one way to generate leads. It’s simple, easy, cheap and fast. And it works. You can generate leads on demand that no other medium can, cheaply (we generate leads between $0.10 – $0.50 per lead) and with a contact rate of 80% or more!

All in all, you can create a powerful b2b lead generation funnel using quizzes in just a couple of days. Ask us how below:

Powerful Lead Generation For B2B Using Quiz Funnels

Let Us Create Your Own B2B Quiz

how to generate real estate leads

How to Generate The Highest Quality Real Estate Leads With Just A Quiz Funnel

If you are a real estate agent, you probably know how long the sales cycle is. Future homeowners – your prospects – may need several viewings, and negotiate various terms and such which will take time. In my opinion, the hardest part of the business is how to create real estate leads on demand – leads that do not waste your time, have money and are serious buyers. This is what everyone wants, right?

This is where being a smart estate agent that rises above the rest comes in. Utilising smart tools that very few of your competitors know and use (and do not cost a fortune) that offer real estate agents many opportunities for finding customers. This is what this guide is all about.

If you are a real estate agent reading this article looking for quality leads, you must unlearn what you already know – and that is about approaching people cold, posting in Facebook groups or on your profile on Linkedin. This guide shows you a unique counterintuitive method f generating leads with just two tools:

  • Your email
  • A quiz funnel

And that’s it.

Why your email and a quiz funnel?

Email marketing has the highest ROI of any form of online advertising. Email marketing has a return on investment (ROI) of $36 for every $1 spent. Emails have a greater reach than most social networks. By 2017, there were 3.7 billion email addresses worldwide and this is expected to grow to 1 billion per year.

There’s no question that email is the most powerful form of communication today. It allows you to talk directly to your customers without competition from hundreds of distractions.

However, as your customers are unique, so must your email marketing. If you want to retain someone’s interest in their inbox, your marketing strategy must be personalized. You have got to find out who you’re writing to and what they want.

But how do you know what your prospects want and need? How do you get that crossing a line, and burning leads?

The answer is simple: using a quiz funnel.

Our experience so far shows that around 90% of users will take part in a quiz if they see it on Facebook or Instagram. Numbers do not lie. People love quizzes for a number of reasons – either they are entertaining and want some fun and pass their time, or want to learn more about themselves. When you use quizzes to generate leads for your real estate agency, you help your prospects (as well as yourself) to really understand their specific needs, their budgets and find out what they want from the collection of homes you sell.

For the sake of the experiment, let’s create a quiz that will help you understand how to get leads that are qualified, added to a database and such.

But First, What Is A Quiz Funnel?

In its simplest explanation, a quiz funnel is one of the many marketing funnels that finds, qualifies and segments visitors based on the answers they provided. At the end of the quiz, the visitor sees one or more recommendations, again based on how they responded.

A quiz funnel is the ultimate lead generation tool, not because it has the lowest cost per lead (we consistently see leads at $0.10-$0.50) but also because the information you gather for each lead is unparallel – no other method can provide this.

To understand how the quiz funnel works:

  • You have a compelling ad on Facebook/Instagram/Google – anywhere with a link to a landing page which starts the quiz.
  • Then when a user clicks on the ad, they land on the starting page and take the quiz
  • You either ask for their name and email at the start or at the end and a few questions in between.
  • Then, when they finish the questions they see the outcome.

Let me show you how to generate real estate leads using a quiz funnel!

First things first – the quiz needs to be able to represent your goals and the customers you want to attract. We have written a whole article about marketing personas if you want to read it.

For the purposes of this sample quiz, we will divide our customers into three segments:

Segment 1: Big home buyers. These people have the budget and are looking to spend their money on houses or apartments without compromising on space. They are looking for big, spacious places to show off their money, have a sense of accomplishment or whatever else drives them.

Segment 2: Medium home buyers. These people like value for money, and whilst they would love the extra space, they can not afford it right now. They prefer a medium size home, a good neighbourhood, preferably easy access to local markets, schools and hospitals.

Segment 3: Renters. Renters are usually less concerned about the size of their living space than buyers. They’re typically willing to rent for longer periods of time if they get a good deal. And they tend to focus more on price when making decisions than buyers.

As you probably understand right now, your quiz will have different criteria than ours. As mentioned above, the type of quiz you make will need to be adjusted to your personal and agency goals, as well as the type of customers you want to attract.

Let’s now walk you through how to actually structure the lead-generating quiz for your real estate agency!

1. The Landing Page

The landing page, or the starting page of the quiz, is where visitors who clicked on the ad or your posts or your emails will land to. You have less than ONE second to make an impression, so the question you will be asking as your headline and your photo MUST appeal to the majority of people.

PRO TIP: When we see that, at the beginning of launching a quiz that the bounce rates are off the charts, then this means that the landing page needs to be redesigned – completely.

Here is an example of a quiz landing page we designed, for this sample quiz:

Your landing page must represent the OPTIMAL clients you want to attract.

2. The Qualifying Questions

The first thing to do, in our opinion, is try to gather a little info about your audience at the beginning and then at the end. The reason is that your prospects may be eager to start the quiz, so they will be compelled to answer the first questions about them, and they as the quiz reached the end, they will be eager to see what the quiz spit out as an outcome, based on what they answered.

Please note that the objective of the quiz is to get as many people as possible in, complete it, and then follow up based on what info they left. As such, your questions must be at least 5 and no more than 10! After that, people get annoyed and close the quiz.

So the first question would be a bit about them. You could ask their name, to further personalise the quiz down the road, and also ask what they prefer – to buy or to rent.

Then you can branch out, per segment. Please note that each branch shouldn’t have more than 10 questions, this is really important.

So if someone selected to buy a property, you could ask whether they want a semi-detached, detached or apartment. Depending on their answer, you branch out, for example, if they said a detached, you could ask how big plot of land they want, or if they selected the apartment, you ask how many rooms and what view etc. These questions imply what kind of house they’re planning on buying or renting. Some people prefer living in the country; others enjoy city life. Regardless, the answers will help you decide how you can follow up later.

One of the most important questions to ask, which will instantly disqualify a lead and you won’t waste time following up to set with what kind of buyers you want to work with. Setting a minimum price that you require buyers to purchase homes, means you only have this range of prices in your portfolio. This will tell you how much money your customers are willing to spend.

3. Keep Them Eager To Get Their Results

Before you move on to results, it is time to learn a bit more. As mentioned earlier, you have the option to start the quiz with their name and email and then at the end, ask them about their current situation, such as “where are you now based?” or “why are you looking to buy now” as an open-ended question.

People that fill out this information are hot leads because they spent time thinking and writing their answers – which you can read later before you follow up.

4. At Last, The Outcome Pages

Finally, the moment your customers were waiting for.

You have two options here:

  1. Simply have an outcome page with their ideal outcome and a link to your portfolio page with relevant properties (this means you will have to create a portfolio page based on this category)
  2. Or, direct them immediately to this portfolio.

Where To Advertise Your Real Estate Quiz

A quiz won’t do anything by itself sitting on your website. You need an active way of promoting so you can get the leads you want.

You can use links for sharing either with your followers or promoting them as ads.

It’s easy to share your quiz on Facebook, invite people to take it, or even create an ad for your quiz. Here are some suggestions:

– Obviously, on your website

You can place it within the main website in a frame, OR create a subdomain like quiz.yourdomain.com and then place a link on your main menu for people to find it easily.

– Via a Pop-up window

One of the best ways to show up your quiz, is via a popup window, programmed to show when people exit, stay on the page for more than normal or simply while consuming a percentage of your content (i.e. if they scroll more than 20% of a listing, show them a popup).

For example, let’s say that a visitor lands on a listing where you show a nice apartment available for rent. He scrolls through the details and reaches a section where there is information about the area. At this precise moment, you can trigger a popup with a quiz, asking him/her to take it with a potential title “Interesting in Renting? Find out how you can get the most for your money” and then he is redirected to take the quiz.

– On Facebook

This is the method we recommend, as still Facebook has the lowest cost per lead we have ever seem (around $0.10 – $0.50 per lead!)

All you have to do is create an ad, write some persuasive copy of why should someone take your quiz and add the link to the quiz landing page. Then wait and see the leads coming in, like a faucet.

Another option is to simply post it on your personal Facebook page or your agency’s page – the result depends on how many friends and followers you currently have.

Finally, you could post on Facebook groups, but this is an approach we do not recommend, as you will need to pay attention to the group rules, and also the group has a limited pool of people most of the would-be unqualified (even it has 100K people).

– On Instagram

This is a must-have, particularly as Instagram is a photo-oriented medium. You can post several times per week, with a screenshot of the quiz or photos of various houses with the title “What is your ideal home? Take the quiz and find out” and see the leads roll in.

Instagram allows also advertising via their mobile phone app – you can follow the same procedure as with Facebook above.

– On YouTube

These days you can create a video by just adding a few images on a Powerpoint and then creating a slideshow! Simply export this on YouTube, add the link to the quiz and maybe run some ads on it as well.

– On Pinterest

The image-sharing app is ideal for your quiz! Follow the same procedure with Instagram, however, please note unless you do some aggressive marketing on this platform alone (aka ads) you won’t see many results.

– On Twitter

If you have a Twitter account to share your updates, simply post a screenshot from the quiz, the link and you are off to the races!


Quizzes and email marketing are a killer combination – this is how to generate real estate leads without doing anything. As your lead flow from your quiz to your email database, they will be automatically segmented using tags and each segment will fire a different email flow. This means, tailored, personalized, powerful marketing messages.

If you found this guide useful and would like to give quizzes a shot for real estate lead genra­tion, then let us know by clicking below.


Request a Free Consultation

what is a quiz funnel

What is a quiz funnel?

Suppose for a minute that you own a website selling products or services and you understand the importance of having a big email list at your disposal. You maybe hate having popups giving a discount to incentivise people and you also want to get more information from visitors who register in your database.

How could you ask your visitors to provide their information in a fun, entertaining or informative way (depending on the business you have) without jeopardising your conversions?

The solution is “simple”: Having a quiz funnel installed on your site.

Quiz funnels are extremely powerful tools for creating automated sales funnels and collecting leads. They allow you to create a series of questions and answers to automate your marketing campaigns.

Quizzes have become extremely effective at building trust between customers and businesses. In fact, 60% of consumers believe they should be able to earn points or rewards through surveys and quizzes (Source – Google). The best part about quizzes is that they don’t require much effort from you. All you need is to be able to know your audience (which you can also find through a quiz) and come up with relative questions to engage them.

So, once you’ve created your quiz funnel, you’ll need to collect responses from visitors before they move forward. This is where email automation comes in. For example, you can send out an automatic survey after someone enters their contact information or opt-in to get future offers.

But what is a quiz funnel?

A quiz funnel is a process whereby you build an audience using quizzes and then nurture them to eventually convert into paying customers. It is a method that has been proven effective over time. Quizzes are one of my favourite forms of content creation and I use them extensively across multiple platforms. They are an extremely engaging and fun way to engage your visitors.

And they work! But why do you need to set up a quiz funnel? Why not just go after all those leads right away?

Well, there are three reasons:

1. Building an engaged audience takes time, patience, and consistency

2. Lead generation is not only about quantity but quality too.

3. Finding out about your audience requires lots of data, and quizzes offer low-cost data acquisition

That’s where a quiz funnel comes in that will help you generate leads for your business.

Why create a quiz funnel?

There are many benefits to having a quiz funnel, some of them listed below here:

1. Quizzes Build Audience Engagement

As mentioned earlier, you build an audience by collecting valuable data and keeping returning to your platform to share. Your quiz funnel allows you to collect data and build relationships whilst you build your audience. Over time, you should notice that your audience becomes more loyal, more active and more willing to buy your product/service.

People that take a quiz have an 80% more chance of responding back to your email flows, or respond to your social media or booking an appointment or purchasing a product or service.

2. Quizzes Are The Best Way To Generate Leads

People that fill in your quiz are more likely to be interested in what you are offering.

For example, let’s say you own a dental clinic. You can ask people about their teeth, and how they take care of them and at the end, offer them a free cleaning, consultation or examination. The people who will take the quiz from start to finish and provide their name, and email and book the appointment are the highest leads possible.

But even for the rest, they are still added to your database. Once you build a strong email list and remarketing audience, you can invite them back onto your website to further develop the relationship. For instance, you might offer a free downloadable resource. Or perhaps they complete a short survey or offer.

Whatever it is, you want to add another step to your lead generation funnel. This helps to increase conversions by ensuring that each person has given you permission to contact them.

3. Quizzes Have An Increased Conversion Rate

People love quizzes. There is no denying that. How many times were you drawn into a Buzzfeed quiz like “Did You Know I Can Reveal Your Absolute Best Trait If You Tell Me Your Food And Drink Preferences?” and then took their quiz because it was fun to take?

So whether you are selling services, products or information, a quiz is way more fun and engaging to take directing visitors through engaging questions, and as such, they are more intrigued to give you their details than any other form (like a popup with a discount, for example).


Quizzes are also very popular among businesses. They work well when used to generate traffic and are indeed the best way to generate leads. A survey shows that over 50% of people don’t answer online surveys but are happy to take a quiz!

quiz funnels for lead generation

How To Use Quiz Funnels For Lead Generation

Whatever you or your business sell, you are probably aware that is becoming increasingly difficult to find, qualify and sell your products or services to buyers.

Ad costs are increasing, it is especially difficult to sell via Facebook groups, Twitter is not really an option and you have even tried TikTok, with not great results.

Don’t start me with LinkedIn – people do not respond to your connection requests or they shut you down immediately if you just try to do something out of the ordinary.

If you want to find the best way to generate business leads that not only attracts customers but also qualify them at the same time, keep reading.

What is a quiz?

A quiz is a popular way to evaluate potential customers’ attitudes toward your product. Quizzes are now used in a number of different fields, and they are quite versatile. However, if you want to find the best way to generate leads for your business, you will need to do some market research first. We have written an extensive article on what is a quiz here.

What is the actual purpose of your quiz funnel?

So, ok you are thrilled with the idea of finding low-cost, high-value leads for your business, but do not jump on it just as yet. Before you even begin creating your quiz, you need to do the dreaded work of thinking about what you want as an end result.

Here are some initial ideas of what a B2B quiz can do for you (also applies to B2C) and what is the best way to generate business leads:

  • A quiz can put more qualified leads on an email list. Apart from sending them a newsletter, and indoctrinating them to your brand, it also gives your sales team an ideal base to work with as they do not need to endlessly search for leads. These are people that came to you, answered qualified questions and now they are “eager” to be contacted” to consider your supplement ranges.
  • It is also a means to do more low-cost advertising. Uploading the current list on various mediums like Facebook, Google Bing, and Yahoo ensures that your lower cost of acquisition is reduced to pennies on the dollar.
  • Finally, do you want your market to consider you as an authority? If yes, a quiz can indicate to people that you know what you are talking about because you have created a method to offer solutions to clients.

The benefits of using quiz funnels

There are several benefits to using quizzes as the best way to generate business leads:

  • A completely transparent method of screening and filtering prospects – completely unlike sales leads, you can’t cheat people into purchasing because you do not want them to know the formula behind your lead generation process. The type of information you collect on the quiz cannot be compared with your database.
  • Provide instant decision-making mechanism – quiz people on the benefits of your supplements, while they are taking your quiz and can easily make a quick decision about your product if they want it or not. They can also share your quiz with their peers.

Types of Quizzes

Although everyone is biased and everyone has an opinion on a topic, the truth is not everyone is going to be able to buy your product and in turn, they may not want to.

Of course, you can try an ad campaign of some sort, but it is always better to test and try before you take the plunge and invest some time and money.

Testing a potential lead is important, so it is always best to test it with other customers so you can learn their wants and needs As such, the simplest method of testing is to use quizzes. Quizzes can quickly identify potential customers, and help them to decide whether you are the right solution to their problems.

As such there are many types of quizzes to qualify a lead. You can create a personality quiz, as a lead quiz, or you may want to use a multiple-choice quiz to be used after a sales call or after a webinar.

Let’s evaluate some most common quizzes we use for our clients in the nutraceuticals industry:

1. Personality Quiz

Personality quizzes are among the most common types of quizzes, They are very versatile and we use them to identify the buyer traits of supplement retailers. You can:

  • Embed a personality quiz on your website or blog to learn more about your audience
  • Select the best product based on a series of questions to increase sales
  • Generate leads by integrating a lead form in a highly engaging personality quiz

Personality quizzes can be serious, fun, or educational. We have occasionally used quizzes with titles like:

  • How waking up early affects your career
  • What type of business owner are you?
  • Are you a leader or a follower?

2. Scored Quiz

A scored quiz is used when you want to quickly show someone his current situation in a form of assessment.

Each question is assigned a point value. Upon completion, your total score is added to your outcome based on the final number.

The creation of a successfully scored quiz is based on your ability to do the following:

  • Set a goal (such as measuring a person’s knowledge of a subject)
  • Create a list of questions associated with the goal
  • Assign a point value to each answer
  • Create a table for judging results, based on the final point tally

Scored quizzes are among the most powerful, as the respondent is guaranteed to receive something in return for their time.

3. Multiple Choice Quiz

You’re probably familiar with multiple choice (also known as assessment) quizzes from your time in school.

You’re presented with a question and a set of answers. Every question has one right answer, with the outcome based on the number of correct answers.

Here’s an example of a multiple-choice quiz designed to test a person’s knowledge of digital marketing.

4. Yes or No Quiz

This is the simplest type of assessment-based quiz. While it’s similar in some ways to a multiple-choice quiz, there are only two answers to choose from:

  • Yes
  • No

It’s a concise and efficient way to judge a person’s knowledge of a subject or receive feedback. Here are some example questions you could use in a yes or no quiz to receive feedback after a company presentation:

  • Did you understand the primary purpose of the presentation?
  • Were you bored at any time during the presentation?
  • Did you learn everything you were expecting?
  • Were there times during the presentation when you were confused?
  • Did you find yourself able to easily identify with the information?

You can also use yes or no questions to create a fun, engaging quiz that you share on your website or via social media. For instance, if you manage a travel brand, these questions could make up a quiz:

  • Is this a picture of New York City?
  • Is the Statue of Liberty located in New York City?
  • Does New York City have more than five million residents?
  • Is New Your City known as the city that never sleeps?

A person who answers them all correctly is a New York City expert. Conversely, a person who only answers one or two correctly needs to bone up on their knowledge of the United States’ most populated city.

5. Poll

A poll is an interactive quiz that includes only 1 question.

The key to success is providing the audience with enough choices to ensure that it suits their situation.

Sticking with the above example, there are eight possible answers to the question “what is your biggest expense”.

But imagine if there were only three choices. Some people would be able to answer, but others would find that the poll doesn’t really pertain to them. Therefore, they’re less likely to proceed.

You can also allow the respondent to provide more than one answer. This is helpful in the case that someone may not be able to make a final determination, such as if their mortgage and student loans are the same expense.

Upon completion of the poll, you can check your statistics for the following:

  • Impressions
  • Vote percentage
  • Result report
  • Responses report

6. Survey

It’s not the same as a traditional quiz – like those detailed above – as a survey is designed to gather feedback or lead the user to an outcome based on answers (known as skip logic).

However, depending on the way you format the survey, it can take on a “quiz-like” form.

Here’s an example of a survey titled “What are you looking for in a team collaboration tool?”

Why should you use quiz funnels when marketing your business?

Although most of us are familiar with quizzes for fun, they can serve a few purposes. One, a quiz will allow you to have an objective and be able to read all answers to the question. And if they fall into your target market, then you have a chance to convert them.

How can you turn quiz takers into leads?

I’m a big fan of the “ask-me-anything” format. I think it’s an excellent way to get people talking about your business and what they want from it, but there are some things that can make or break this type of interview. One thing that always gets me is how to convert the respondent into a lead.

You can use a simple ranking system when creating your quizzes so that users see different results depending on their answers. After they answer the first question, but just before you display their results, you have the option of showing them an opt-in box asking visitors to provide their name, email address, etc so that you can send them their results.

Of course, people who give you their contact details are usually interested in knowing more from you, so they’re now considered new leads generated from the website. Keep in mind that if you require your visitors to give you their contact details, many will simply exit the quiz without becoming leads, and they might be left a tad annoyed or disappointed from not seeing their quiz results.


Quizzes remain the best way to generate business leads. To generate more leads, think of what people look for and what sort of information they actually want. Use a variety of different forms of quizzes to capture the various information that people are looking for. The advantages are as follows:

  • They tend to be confidential.
  • They don’t take up a lot of time and they won’t cost you a lot of money.
  • They can be used to attract the attention of the consumer and create brand advocates
  • They are so easy to use

Get your own quiz for your business with our Quiz-As-A-Service, with leads that cost between $0.10-$0.50 per lead! Check our portfolio here.