Ecommerce Marketing Trends 2021: How To Stay Ahead
With ecommerce marketing to be at the forefront of every retailer out there, what do you need to do to stay top of your game and ahead of the competition? Here are some tips:
How to stay ahead of the competition
Marketing is a balancing act between gaining new customers and acquiring the customer base you already have. One of the most important considerations in the process of building customer loyalty is retention. In other words, make sure that the people you already have continue to see you. As digital retail continues to gain momentum, there are several crucial steps you can take to not only gain new customers but also retain them. An important element of building customer loyalty and engagement is making sure that all members of your sales team are all on the same page. An efficient sales team is one that gets what their goals are and stays focused. Ecommerce marketers must keep their team engaged in order to achieve the best results.
What are the ecommerce marketing trends of 2021?
Staying ahead of teh curve, means monitoring the trends of e-commerce. Here are the most important ones:
- Consistent and relevant digital engagement: Once one of the top challenges facing businesses involved with online sales, the issue of being digital and relevant is almost a distant memory for many. Increasingly, brands see being relevant online as an expectation, not a hard-and-fast requirement. As consumers become more digital, they expect brands to be just as digitally active as they are. That means offering personalised content, browsing, conversing and sharing, especially on social media, as well as answering questions, providing push notifications, using digital coupons, live chat and so on.
- Mobile shopping will grow even more: We wouldn’t say that the entire world shops from their mobiles yet, but the majority does, so having an e-commerce marketing plan to reach mobile buys is a must. The old adage of “people browse mobile and they buy on the desktop” in not so relevant anymore with payment services like Google Play and Amazon Pay that enable you to store your credit card in their wallets, and when you want, you fill out a secured form with your cc info.
- User experience is an ever-developing trend: let’s face it – if your site sucks, customer’s confidence will drop. These days, customers want seamless integration with various apps, blazing-fast websites, cool graphics and a million other things. Do not make them hard to buy. The more steps you add to the checkout, the less likely the customer will submit their details and buy…
- Content marketing is still king: Content marketing is a way for your business to reach potential customers and educate them on your products or services. The store that explains the most wins. Make sure you write content for all stages of the customer’s journey so that you address to different needs each time.
How to create an ecommerce marketing plan
Understand where you fit in in the market
The whole goal of an eCommerce marketing plan is to identify the right place for you to set up your business, whether that’s the United States, Japan, Italy, or anywhere in between. We’ve included some helpful demographic data to help you see where you fit in: The U.S. market may not be for you, because Americans make up less than a quarter of the global population, and your customers may not be so eager to shop from the comforts of their own homes, which means you won’t be able to sell as many products in your category (e.g. cosmetics or collectables) as you might in, say, France, where each and every person is slightly more obsessed with the luxury of beautiful, luxurious products.
How to analyze your ecommerce marketing campaign
Research your current customer base. If you have a large customer base you should be able to find people who you have had a relationship with and who have bought from you before. You should be able to find these people through search engine advertising and look to link your product to their social media profile. Contact those users and ask them if they have any comments they would like to make. You can also set up a live chat session and try to make the process as efficient as possible. This should be an ongoing process, tracking the size of your customer base as well as the average order size of the people who do shop with you. What are the most popular sales times of the year for your customers? Who’s buying what? Are you letting the weather factor into your sales?
If you’re still curious about how ecommerce can help you make more money in the long run, you’re not alone. The rise in the amount of ecommerce sites selling, the greater accessibility of resources, and more business owners that realize the market for ecommerce are all factors that have helped boost the growth of the industry. But as the industry grows, the amount of competition that’s on the rise as well. It’s in your best interest to not only grow your own business, but grow your ecommerce site as well. While it might not seem like you have much competition, you should still be focusing on growing your brand and ensuring that you have the best ecommerce site out there. The ecommerce industry is constantly evolving. Because of this, it can be difficult to keep up.