FREQUENTLY ASKED QUESTIONS

General

We only work with ecommerce businesses.  If you sell any product online, we are the agency to go to when you want to scale.

Our three specialisations are email marketing, content marketing, and paid acquisition (the three marketing principles which will generate the most money). This doesn’t mean we lack in the rest  – we also have a strong presence on social media, we love conversion optimisation and ecommerce (re)design!

We officially incorpoorated in London, UK in 2017, but we were consultants since 2010.

We are a completely remote agency, and we hire using recruiters. We have a very carefully vetted process, and our employees stay with us for years.

We are completely transparent, open and willing to adapt. We want to not only promote our people’s well being but also our clients. Working for us means being completely autonomous, keeping you motivated with the right attitude, and most importantly, working as a team. Our people are happy working for us, and they told us that they would think three times before moving to another agency. 

At the time of this writing, our team is made of 32 people:

  • 9 content writers
  • 5 developers (3 WordPress, 2 Shopify)
  • 6 Media buyers
  • 6 Client Care specialists
  • 5 Social media managers
  • 1 Photographer

Project Management

A project manager will be assigned on your account.

We invest in online platforms and software (SaaS) to conduct research, buy media, analyse data, report on results, manage projects, and more. These tools provide a direct benefit to you. Overall we use more than 75 tools ranging from simple reporting to ads creation, management, videos and AI.

Your project manager will be available to you daily via email or chat or phone. Should you need to speak to them, you need to book an appointment via the calendar, as he may be in between meetings.

The beauty of digital is that everything can be tracked, measured, and analysed. We provide you with an online system where you can track your reports daily, where KPIs are measured, and we also discuss your metrics and reporting on a weekly or monthly basis.

During the first phase (months 1-2) – very.

Hiring us (and any agency) requires a bit of account management on your part as well.

If you are too busy to be approving designs and collaborating on projects when needed, then you either need to assign someone else, of forget about working with us.

After the initial phase, we won’t be requiring you to be available, apart of any special promotions, ideas or pricing offers we may come up with – plus the reporting meetings.

Marketing, Goals

No, we do NOT do everything. We specialise in ecommerce marketing only.

Yes we do, SINCE 2010. We started as a consultancy, and now we are completely focused on ecommerce marketing.

Ever since we officially started no client left us. Unfortunately we cannot publicise our work because all clients sign a 6-7-year NDA.

Success is measured by defining your goals, during our strategy session. We set KPIs and then we monitor them weekly adjusting our course accordingly.

If you buy simple marketing tasks, there is no contract involved. You simply pay it and we deliver your work. If you however, select a package, then we work with a 12 month contract, as any typical marketing effort is a long process and doesn’t produce results in just a couple of months. 

Marketing is a long, hard road and success, however it’s defined, shows up after you’ve resisted the urge to take the easy off-ramps along the way.

It can take months, even years, to amplify what’s working and cut the dead weight. 

Marketing is a long term investment. Think like the stock market where you buy to hold for years.

Similar to the process of building trust towards strangers or new co-workers, marketing requires an enormous amount of trust from your audience. It’s the backbone of any solid marketing strategy and takes time to accomplish.

Results may start from a few weeks after, if you do paid ads, or 3-6 months later if you do articles, blogging and social media.

So if a potential digital marketing agency trumpets their ability to bring you results in a month’s time, you now know better than to take the bait.

This is basically a bit of a trick question to answer and it solely depends on the nature of your product, as well as if you have something of value to your ideal audience, right away.

The short answer is – we would start with paid acquisition and then top up with authority content and social media amplification.

Well, lets put it this way. We do not tend to think that we are your agency, but your strategic partner. With our experience in consulting and working with multiple clients across the globe, our ability to think through and tackle your business conundrums beyond generating leads and converting customers, is our objective.

Every deliverable relates back to your company’s goals. Every action item underscores your vision.

So, the short answer is – yes! We DO START THE WORK with you unless we define your goals.

No agency is in position to guarantee results. If they do, run!

What we CAN guarantee, is that we will work with you, to make sure that you get the results you want, at the lowest cost possible, earning you more money that you invested.

Contract & Proposal

If you select individual tasks, you simply order online, pay and then we deliver it. You will have the option to auto-renew or not. 

If you select Complete Packages, these are high end services and the minumum contract is 12 months.

For any agency to jumpstart your marketing, it requires time to see substantial results – you can’t just pay our fee this month and then stop after a two-month period if you’re not seeing a return. 

This depends on what we have agreed. It can have anything, and it is pretty much defined. You may see some additional, added value services that we do not expect you to pay for – as a means to surprise you – but you won’t be getting less that you paid for.

Our process is pretty straightforward. We need a 30 day notice, AT ALL TIMES to cancel any contract. All you have to do is discuss in person or via email your issue and we will start the hand off process.

Within these 30 days, we will prepare process documents, assets and more to hand over to you. At the end of the 30 day process, we will send them over, and we will remove ourselves from your accounts (Facebook, LinkedIn, Google Ads, etc) providing you a screenshot for doing so for proof.

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