When it comes to designing quiz funnels, one of the most important decisions you’ll make is choosing the right question types. Different question types can be used to collect different types of data, and selecting the right ones can help you get the information you need to achieve your research goals.
Here are some common question types that you might consider using in your quiz funnel:
- Multiple choice: Multiple choice questions allow respondents to choose from a list of predefined options. These can be useful for collecting data on specific topics or for testing knowledge.
- Open-ended: Open-ended questions allow respondents to provide a free-form response, giving them the opportunity to express their thoughts and feelings in their own words. These can be useful for gathering detailed feedback or for collecting data on subjective topics.
- Rating scales: Rating scales allow respondents to rate something along a specific scale, such as a satisfaction scale from “very satisfied” to “very dissatisfied.” These can be useful for collecting data on attitudes or experiences.
- Matrix questions: Matrix questions allow respondents to rate multiple items on the same scale, such as rating a list of products or services on a scale from “strongly agree” to “strongly disagree.” These can be useful for collecting data on multiple items within a specific category.
- Ranking: Ranking questions ask respondents to order items in a specific way, such as ranking a list of priorities from most important to least important. These can be useful for understanding preferences or priorities.
By considering the different question types available and selecting the ones that are most appropriate for your research goals, you can create a survey that is effective and valuable.