Marketing Strategy For Nutraceuticals & Health Supplements
The first step in building your marketing strategy is to know who it is you’re marketing to. Know your customer, research your competition, choose your channels and break down your sales funnel to identify opportunities and problems.
A study by Smart Insights, indicated that 46% of brands don’t have a digital marketing strategy, and whilst just 16% do have one, they haven’t put it into action yet. When you don’t have a marketing strategy, your are wasting money on channels that aren’t getting you results, as well as losing out on potential customers to your competitors.
From awareness to engagement and consideration to conversion, creating a strategy that builds a relationship with new prospects and converts them into loyal, repeat customers is the lifeblood for your business. At Centis Digital, strategy and funnel development happens in eight stages that lead the path to purchase and promotion.
Having a solid marketing strategy for your nutraceuticals and health supplements business, you can intentionally engineer your business in such a way that it moves people predictably through the all stages of the customer's journey. In other words, you'll no longer wonder if you'll be able to generate leads. You won't have to cross your fingers and hope for customers. This is the strategic foundation of everything we do at Centis Digital.
The purpose of running your business is to have your sales processes to run as efficiently as possible. This means you absolutely must have your marketing funnel – the process of converting a visitor into a paying customer – as optimised as possible.
At Centis Digital you will get a customised strategy suitable for your unique business with a complete funnel development that maps out the exact strategy to follow, on each stage of the customer journey.