Marketing Supplements Growth Hacking - Centis.net

How Only 10 Marketing Supplements Growth Hacks Can 10X You Sales In Just 3 Weeks

Marketing Supplements Growth Hacking - Centis.net

Marketing Supplements is getting harder and harder every day. According to our research, the majority of supplement brands out there are small, one-person operations that entered the market in order to capitalise on the increasing health and wellness trend.

However, most of them do not make it after the second year, as they face increasing competition from the influx of brands that entered in 2020, just after the pandemic hit.

So most small, one-person brands have to work on a budget and try to conserve as much as of their capital they can. They need to prove that their supplement brand is profitable, so they can generate additional funding to scale.

So the only way to do so is by making money – as fast as possible!

Enter growth hacking.

But wait. What is growth hacking? Do I need to hire a hacker? Can I use it for marketing supplements?

No – and yes. The term growth hacking was coined by a guy named Sean Ellis back in 2010 – yes, it’s THAT OLD – as an unconventional approach to marketing a business. It’s a method – or a tactic – that combines analytics, lots of creativity and out-of-the-box thinking to get higher returns within a short period of time.

Unlike any other marketing strategies that require lots of planning and investment, growth hacking focuses on testing ONE – and just one- hypothesis at a time to see if it works or not. Whether you get good results or bad results, you document your progress and you analyse it before you proceed to the next one – and before you deem your hypothesis and success or failure.

For growth hacking, getting there fast is the way to go. Slow and steady is just slow death. The whole idea is to get there fast, ahead of the pack and gain momentum. 

If you marketing supplements and decide you want to try out growth hacking, bear in mind that it will depend on the following five key ingredients to success.

Marketing Supplements: The Five Key Ingredients of Hacking Your Growth:

#1. Take a look at your current marketing results

Before you even start, take a look at where you are. How is your current marketing stack up? What does your analytics tell you? Can you identify gaps in your marketing to exploit via growth hacking?

#2. Identify where you want to be

Now your next step is to set achievable goals. At Centis we use the proven S.M.A.R.T. goals framework which stands for Specific, Measurable, Achievable, Realistic and Time-Bound goals.

#3. Identify your hypothesis

Your hypothesis is exactly what it says – an educated guess of what will happen if you do a specific action. It is derived from a problem, meaning that your target your most pressing problem you run a hypothesis and then an experiment.

#4. Run your experiment

So you have identified your most pressing problem, and you take an educated guess, and now you are ready to run your experiment. In this step, you must make one experiment at a time. This way, you will be able to track and monitor the results you get to see how useful this experiment is to solving your problem.

#5. The most difficult part: documenting your results

As you run your growth hacking experiment, make sure that you carefully document the entire process and the results you’ve achieved. Without this, you may not be able to replicate the experiment in the future.

So let’s start with some growth hacks when marketing supplements to get 10x more customers.

1. Use customer feedback to create products they love

If you are like most supplement brand owners, chances are that you went on Amazon, you found the top 10 supplements for that day and you decided to market one of these using private label, just to “capitalize on the market and get some piece of the pie”.

Well, good for you – and chances are you managed to get some sales.

However, did you know that you could capitalize on existing customer feedback or social media or your email list to ask your customers or people what they really want?

Simply put, you can ask them directly, or using a survey. Customers can be incentivized to participate by gaining “early access” to the product at a discounted rate.

But what if you rely on private labelling and do not have the resources to create a custom made product?

It’s again simple. In your survey or asking process, instead of proving an open-ended option free to the imagination of your customer, you take the options from your manufacturer and add them as radio button options.

The supplement that gets the most votes wins and you can safely buy and sell it.

2. Remind your customers to use your supplement so they can buy more.

This marketing growth hack has been implemented by our team at every client we work with.

Years ago, we noticed that the majority of customers buy a supplement and whilst they are all excited to use it for the first few days unless they have a real problem to solve, they store it away in a cupboard and they forget it.

The result? They never buy again.

So, what we did to solve the issue, we created videos that are sent via email to the end customers right a few days after they purchased. In these videos, we explain to them the benefits of taking their supplements daily and even have real customers that agreed to be on camera to explain their positive experience.

Then, near the end of the 30, 60 or 90 days from the day of their purchase, we send them reminders to buy again, reinforcing the positive effects it will have and also sending them more testimonials from clients.

3. Altering and split testing the home page messaging according to each visitor

When visitors come to your site, you have around 50 milliseconds to grab their attention, find out what you do and what you offer.

If they do not like what they see, they will leave and the majority of people will never come back.

At Centis we realized this back in 2019, and we decided to implement technology to split test the messaging based on each user.

So when someone visited our client’s home page from France, the system would appear the core message in French (but the rest of the web page in English). Or if we had two customers from the UK, we would show one message to the London visitor and another message to the Manchester visitor.

Shortly after we run these experiments we were able to increase the average time on site from 30 seconds to 5 whole minutes which was a massive success and we found that the same visitors came back again over the period of five days before they decided to purchase.

4. Never using anything more than an email on the opt-in form

Most supplements brand we know, they want to get as many people as possible to opt into their newsletter. Understandable.

However, they are making some critical mistakes:

a. They ask for the name of the subscriber

b. Sometimes, they ask for their age or their gender or their telephone or address.

Don’t. Use only one form field, and that would be the email. Nothing else. I understand that you may be missing out on the name of the subscriber and their preferences, but here is the growth hack:

Get as many subscribers you can at the shortest time, and when you do, email them in this sequence:

Day 1 – Welcome

Day 2 – Value”

Day 4 –“Train them” to your brand

Day 7 – More value

Day 10 – Ask them to fill out a survey

And when you send them the survey, you ask them their name, their preferences and you tag them in your email system so you can send them personalized emails.

 

Many many years ago, while I was working at another business, we were asking all sorts of things in our forms. So minimising the forms in just a few fields we were able to increase our opt-in rate from 5 to 36% right there and then.

5. Use a “growth hack” in your email signature

Similar to what Hotmail did back in the 90s, where anyone who signed up and sent emails to other people there was an automatic “get your free email from Hotmail”, you could do the same.

In the emails that you send out, be it “thank you” emails, order confirmation emails payment confirmation emails, you could create a signature to ask for specific – we call them “expansive”(because they expand your reach) – actions.

For example:

At your “thank you for your order” email you could have a referral promotion line where you could ask people to sign up to your referral system and get discounts, win more products etc. At the time of receiving the “thank you for your order” email customers are pumped up and excited, and they tend to be more open to doing stuff and spread the word out.

 6. Speaking of referrals and affiliates – make sure you provide great incentives

When you sell to one customer, they have a network of family and friends, and chances are more people in their immediate network may also need what you offer.

So why don’t you capitalize this?

Start a referral campaign where you incentivize the people who already bought to bring in more of their friends. That’s because people are more willing to buy something for their friends.

So, all you have to do is give a generous discount to anyone who is willing to promote your supplement to their network. It what Dropbox did a few years back, by giving 16 GB of extra space to anyone who referred their friends.

7. Use Exit popups effectively

Ok so let’s say you get traffic somehow to your pages. Chances are that a huge chunk of that traffic bounces (leaves.)

So what you do?

Use exit pop-ups that convert.

As the name suggests, exit popups appear at the exact time that the user’s mouse is headed for the “Back” button.

What are the potential uses of exit popups?

  • Ebooks & reports
  • Discounts
  • Bundled products for a better conversion
  • Sign up for a newsletter

Using Exit popups you minimize the chances of your potential customers leaving and you either convert them to a subscriber or a customer.

Guess what? When you offer something (a subscription or a low–cost product or a bundle of products) you have a chance to ascend this person to buying something via a second step!

8. Reward your visitor to take action on your website

This is a biggie and it also takes a bit more time to set up – again it depends on your goals. The more proper word for rewarding actions is the word “gamification” and it is a great growth hack because it provides rewards to your current visitors, for everything you want them to do.

 

It is most frequently combined with giving points.

 

For example:

  • Want your visitors to signup to your newsletter? They get 10 points.
  • Want your visitors to like your page on Facebook? They get 20 points.

Points are obviously redeemable with products so when your visitors gather i.e. 100 points they can use them to get a product for free.

 

9. Use scarcity.

People want what they can’t have. That’s why gold costs so much:-) If people are unable to get what everyone else has or want, they start entering the “scarcity mode”.

You, as a supplement brand owner, can capitalize on the scarcity model because your visitors can start getting anxious when they cannot get the supplement you have.

Here is a great idea of what you can do – instead of freely selling your supplement left and right, restrict access to it.

The only way to get the supplement is to get an invitation by another member, similar to what Clubhouse is doing or what Gmail did back when they started.

Don’t want to restrict access?

Write the number of units you have next to the product page. If you say “550 units 20 left” and increase your price, then chances are people who want to buy, will buy as fast as they can.

10. Video marketing

Ok, this is not rocket science – you can do it. Statistics do not lie, and they indicate that videos receive 74% of traffic worldwide. This clearly shows that videos are what people prefer to consume (I will also make this article into a video to prove my point).

 

 

Take Dollar Shave Club for example. Their videos are not amazingly done or polished – (ok, they may be, but they look like they were created on the spot and no studio).


 

 

At the time of this writing, unfortunately, no client has ever agreed to do something similar because “we sell supplements, not razors” and yes, understandable, you do not play with health. But, you can make a video explaining your product in any way you want.

 

 

However, let me ask you – if you created a video similar to this one:

 

 

And compared with the video from Solgar:

 

 

Which gets your attention the most?

 

 

Exactly.

 

 

Conclusion

 

At the end of the day, marketing is what you do to make your supplement brand known. Growth hacking makes marketing supplements more fun to deal with and as I proved above way more effective than “traditional” digital marketing campaigns like paid ads for example.

 

 

However, using growth hacks doesn’t mean you have to say goodbye to standard digital initiatives you put out there – on the contrary, your campaigns must be able to work hand in hand with everything else you do.

 

If you feel that marketing is not your stronger suit, come over to Centis for a free, 30-minute strategy session. We will take a look at your current business and indicate what you can do to increase your sales. And if you decide to take things further, we are here to help you too.

 

 

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