Current ROI Numbers

Monthly Website Traffic
Total Investment for Traffic ($)
Lead Conversion Rate (%)
Sales Conversion Rate (%)
Average Sale Amount ($)
LTV Sale Amount ($)
Gross Profit Margin (%)

New Goal Numbers

Monthly Website Traffic Goal
Total Investment for Traffic ($)
Lead Conversion Rate Goal (%)
Sales Conversion Rate (%)
Average Sale Amount ($)
LTV Sale Amount ($)
Gross Profit Margin (%)

ROI Numbers

Cost per visitor:
Cost per response:
Cost per buyer:
Responses per Month:
Buyers per Month:
Revenue per Visitor:
Revenue per Lead:
Revenue:
Net Revenue:
Digital Marketing's ROI:
LTV Revenue
LTV Net Revenue
LTV ROI

ROI NEW GOALS Results

Cost per visitor:
Cost per response:
Cost per buyer:
Responses per Month:
Buyers per Month:
Revenue per Visitor:
Revenue per Lead:
Revenue:
Net Revenue:
Digital Marketing's ROI:
LTV Revenue
LTV Net Revenue
LTV ROI

Instructions and how to use

In order to use the above calculator, you need to have some business insights at hand, like your customer lifetime value (LTV) or your gross profits. Then all you have to do is add these numbers and the system calculates it automatically.


 Explanations of Fields

Monthly Website Traffic: The traffic that you get from all sources, including paid ads, email marketing, chatbots, social and more.


Total Investment for Traffic: How much does it cost you on a monthly basis to invest in traffic (paid ads, writing content, other promotions).


Lead Conversion Rate: This is the total number of conversions divided by the number of leads and then multiplied by 100. So if you had 100 leads, and 20 of them became new customers, your lead conversion rate is 20%.


Sales Conversion Rate: How many people converted from your leads. This is the number of conversions divided by the total number of visitors. If an ecommerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%.


Average Sale Amount: If your products range between $10 to $50 your average is $25


LTV Sale Amount:  This represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. I.e if someone purchase from you on a monthly basis and he spends $25, how many years do you expect them to stay?


Gross Profit Margin: The cost of goods sold before profit and taxes