Should you make email marketing one of your top priorities? There are many reasons to make it, but here are the top 3:
1. Email still ranks as #1 in the preferred communication channels between consumers. Did you know that at least 99% of consumers check their email on a daily basis? That is not true with Linkedin, Facebook, Twitter or Instagram.
2. You own the data. On any social media platform, your account could be suspended or deleted at any time, for any reason, without notice, wasting any effort to build an audience. This doesn't happen with email lists where you own the data (names, emails, addresses, phone numbers) to use as you see fit.
3. Email converts 138% better. Consumers who were sent emails spend 138% more than those who do not receive email offers. Actually, email marketing has a 4400% ROI. And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.