The No-Nonsense Guide To Designing A Lead-Generating Quiz

Designing a quiz sales funnel can be a daunting task, but with a little bit of planning and some best practices in mind, you can create a quiz funnel that is effective and valuable for your business goals. Here are some tips to help you get started:

1. Define your objectives: Before you start designing your lead generating quiz, take some time to think about what you want to achieve. Do you want to collect data on prospects or customers? Are you trying to understand the attitudes and behaviours of a specific group? Clearly defining your objectives will help you create a survey that is focused and relevant.
2. Choose the right question types: There are different types of questions you can use in your survey, including multiple-choice, open-ended, and rating scales. Consider the type of data you want to collect and choose question types that are appropriate for your objectives. For example, if you want to collect detailed responses, open-ended questions may be the best choice.
3. Keep it short and simple: Quiz fatigue is a real thing, and the longer your quiz is, the less likely people are to complete it. Aim for a survey that takes no more than 15-20 minutes to complete, and use simple language and clear instructions to make it easy for respondents to understand. We recommend a maximum of 10 questions for more leads.
4. Avoid bias: It’s important to be aware of the potential for bias in your survey questions. This can include using leading or loaded language or asking questions that assume a certain answer. To avoid bias, try to use neutral language and give respondents the opportunity to answer in their own words.
5. Test and pilot: Before you launch your lead generating quiz, it’s a good idea to test it out with a small group of people to make sure it’s clear and effective. This will allow you to identify any problems or issues before you send them to a larger group.

By following these tips, you can create a survey that is well-designed and effective for your research needs. Good luck!