The next step in your growth trajectory is to start creating the profile of your ideal customer. We use a lot of tools that help us reach the result you want, and this scenario may expand to several days, until we have a customer/client avatar that you are happy with.
The third and one of the most important step is to setup all the right tactics in place. This is part of an ongoing marketing process, as the tactics will frequently change and fine-tuned, according to your ideal customer's preferences, interests and search intents.
Tactics include paid and earned media, surveys, giveaways, press opportunities, influencer outreach and hundreds more.
After creating all tactics and setting them up, working on your website is the next step in the process. If your website is fine-tuned we will skip this phase, if not, a deep website analysis will be taking place suggesting edits that will support all tactics and strategies suggested previously.
Whilst this step may be considered a tactic, it is a highly regarded as one of the few marketing weapons that can make or break a business. Depending your situation, your business can expand exponentially in local, national or international markets, signing up partners or affiliates that participate in your growth.
No business can scale and grow if they do not have the right systems and automations in place. Whilst you will get some advice on your operational procedures based on Centis' experience, the core of this step is solely focused on how to set up the processes and systems to sell on a consistent basis and how to automate capturing, nurturing and retention of your leads and sales.